V Foundation
ADVERTISING . DIGITAL
The V Foundation for Cancer Research was founded by ESPN and the late, legendary NC State basketball coach, Jim Valvano, with one goal in mind: to achieve Victory Over Cancer®. Since its formation in 1993, the V Foundation has awarded over $225 million in cancer research grants nationwide and has grown to become one of the premier supporters of cutting-edge cancer research.
Through advocacy, education, fundraising and philanthropy, the V Foundation seeks to make a difference by generating broad-based support for cancer research and creating an urgent awareness of the importance of the war against cancer.
Since 2011, FWV has worked closely with the Foundation’s marketing and communications team to create meaningful and impactful creative assets that drive awareness and raise funds, ultimately enabling cancer researchers to continue their groundbreaking work.
Don’t Give Up. Don’t Ever Give Up.
Print Ads
The agency designs evergreen print ads for the V Foundation, which appear in ESPN The Magazine and various program guides. Featuring eye-catching designs, these print ads serve as a reminder for the important work the Foundation has done, coupled with a stirring call-to-action to join the fight against cancer.
Join The Fight
Website
We completed a design refresh for the V Foundation website. With a primary focus on donation awareness, FWV’s design not only captured users’ attention to donate with the use of bold, bright graphics, but also streamlined the entire donation page andprocess – making it easier for users to contribute.
Funding Cancer Research Through Apparel
Logo & Apparel Design
We create annual t‑shirt designs for the V Foundation, which feature inspiring brand messages such as “Don’t Give Up… Don’t Ever Give Up! ®” and Victory Over Cancer. ® The t‑shirts are available on the V Foundation’s “Shop The V” e‑store, which funds cancer research.
