Dedicated to building and supporting thriving local running communities, Fleet Feet Sports is the largest franchisor of locally owned and operated running stores in the country. The organization tapped FWV to provide strategic public relations and proactive trade and consumer media outreach to national, regional and local outlets promoting store openings, executive interviews, thought leadership opportunities and integrated marketing initiatives, including its Power of Running program.
Throughout the partnership, FWV secured more than 300 placements on behalf of Fleet Feet Sports, including key coverage in Shape magazine focused on the launch of its Runmoji app. FWV’s efforts resulted in over 140 million impressions that helped the brand assert its dominance of the specialty running market.
PERSONALIZE. CHAT. RUN.
With the running community underrepresented in the emoji world, FWV saw the opportunity for Fleet Feet Sports to create an emoji keyboard showcasing experiences of this broad audience and connect with consumers on an entirely new level. FWV designed and built the app that saw roughly 27,000 downloads in the first 90 days of the launch with no paid media support, while generating earned media placements totaling 17,984,313 impressions.