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Careers

FRENCH | WEST | VAUGHAN

WHY FRENCH WEST VAUGHAN?

  • Fascinating work for clients ranging from large national brands to small growing startups.
  • A team of creative and passionate brand marketers.
  • Competitive compensation, including a complete benefits package.
  • Opportunity for professional development and career advancement.
  • A culture of continuous improvement.
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Digital Marketing Manager

Job Description:

In this role, you will develop digital marketing programs leveraging insights and analytics to create and implement consumer focused marketing campaigns to meet and exceed the goals of our clients. A successful candidate will be an integral member of our team responsible for a wide variety of account management and digital marketing duties with a focus on digital proficiency. This position is a client facing role which requires flexibility, organization, strong time management skills, attention to detail, commitment to meet crucial deadlines, as well as the ability to produce solid results.

Responsibilities include, but are not limited to:

  • Develop and present to stakeholders a compelling story articulating the business problem, outlining solutions, and framing outcomes.
  • Set up, manage, and execute ongoing Digital Marketing plans for clients
  • Create and implement Digital Marketing strategies using a variety of tactics which may include: digital media, SEO, social media, web analytics, conversion rate optimization, lead generation, and other tactics for full funnel campaigns.
  • Perform in-depth competitor research
  • Analyze website traffic reports, linking structures, codes, and content to be able to make smart recommendations to increase KPIs: website traffic, the number of quality leads, and conversion rates, among others
  • Manage internal and external digital marketing partners, vendors and resources to meet deliverables
  • Building email lists and manage Email Marketing campaigns
  • Create and implement Social Media Marketing strategies that deliver a quantifiable ROI
  • Act as the in-house digital marketing subject matter expert staying on top of trends and best practices
  • Present plans and presentations to clients and stakeholders

Required Skills and Background

The ideal candidate will be a self-starter who is highly motivated and enjoys working in a fast-paced environment.

  • Manage multiple projects in a fast-paced, dynamic environment
  • Excellent organization and time management skills
  • Demonstrated Client Services/​Account management experience
  • Strong understanding of digital marketing tactics: digital media, SEO, web analytics, and email marketing
  • Bachelor’s degree and 5 – 7+ years of experience in marketing planning and campaign/​program execution
  • Experience with the majority of the following: Google Analytics, Google Search ConsoleGoogle Ads, Facebook Business Manager, SEM Rush
  • Excellent verbal and written communication skills
  • Ability to analyze performance data and develop recommendations for marketing programs across multiple channels with a focus on Digital.
  • Ability to generate specific KPI’s and report on them
  • Website Conversion Rate Optimization
  • Digital certifications, while not required, are helpful:
  • Google Analytics Certification
  • Google Adwords Certification
  • Hubspot Inbound Marketing Certification
  • Email Marketing experience
  • Marketing Automation experience (Pardot, Marketo, Hubspot, Etc.)
  • Proficiency with Wordpress and familiarity with other CMS platforms
  • Familiarity with basic HTML and CSS
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INTERNSHIPS

We are seeking a diverse group of bright and eager students to join our agency and experience the fast-paced environment of an award-winning Marketing & PR agency. Interested candidates should apply with an updated resume, writing samples and design work, if applicable. We are currently accepting applications for the following internships:

Public Relations Intern(s):

Responsibilities include, but are not limited to:

  • Aid in the development of ideas in support of public relations, advertising and marketing initiatives for clients (conduct research, brainstorm ideas, etc.)
  • Draft press materials (press releases, media alerts, pitches, etc.)
  • Build and maintain media lists and conduct media outreach
  • Strong writing, speaking, research and creative thinking skills
  • Excellent time management skills
  • Ability to work in a fast-paced environment
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Social Media Intern(s):

Responsibilities include, but are not limited to:

  • Draft/​Research social media content and strategies
  • Execute, monitor and report on social media campaigns
  • Perform research on digital trends for current and potential clients
  • Strong writing, speaking, research and creative thinking skills
  • Social media savvy
  • Knowledge of social media planning/​reporting tools
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Creative Intern(s):

Responsibilities include, but are not limited to:

  • Concept engaging graphic communications for print and web
  • Design logos, posters, social graphics, websites and other marketing materials
  • Provide research on creative projects and trends

Qualifications:

  • Proficient in Adobe Creative Suite
  • Ability to work in a fast-paced environment
  • Excellent time management skills
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