Senior Vice President
Joined FWV: 2012
Knowing everything there is to know about integrated marketing. Building and positioning consumer brands to break through their category clutter, reach and build affinity with their target audiences and meet/surpass their business goals.
University of Rhode Island
Just about anything DIY, music, coast/beach, discovering new places, reading, and getting roped into just about every sporting event these days … but the tailgating’s fun!
What to know about Rachel
Over 12 years in the marketing and advertising industry, Rachel’s experience with consumer brands spans across many verticals from retail, apparel, telecommunications, professional services, to quick service restaurants/fast casual restaurants and home improvement. She is self-driven, eager to take on challenges and never backs down from a good spreadsheet.