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FRENCH | WEST | VAUGHAN

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CAREERS

Digital Marketing Manager

Job Description:

In this role, you will develop digital marketing programs leveraging insights and analytics to create and implement consumer focused marketing campaigns to meet and exceed the goals of our clients. A successful candidate will be an integral member of our team responsible for a wide variety of account management and digital marketing duties with a focus on digital proficiency. This position is a client facing role which requires flexibility, organization, strong time management skills, attention to detail, commitment to meet crucial deadlines, as well as the ability to produce solid results.

Roles and Responsibilities:

  • Develop and present to stakeholders a compelling story articulating the business problem, outlining solutions, and framing outcomes.
  • Set up, manage, and execute ongoing Digital Marketing plans for clients
  • Create and implement Digital Marketing strategies using a variety of tactics which may include: digital media, SEO, social media, web analytics, conversion rate optimization, lead generation, and other tactics for full funnel campaigns.
  • Perform in-depth competitor research
  • Analyze website traffic reports, linking structures, codes, and content to be able to make smart recommendations to increase KPIs: website traffic, the number of quality leads, and conversion rates, among others
  • Manage internal and external digital marketing partners, vendors and resources to meet deliverables
  • Building email lists and manage Email Marketing campaigns
  • Create and implement Social Media Marketing strategies that deliver a quantifiable ROI
  • Act as the in-house digital marketing subject matter expert staying on top of trends and best practices
  • Present plans and presentations to clients and stakeholders

Required Skills and Background:

The ideal candidate will be a self-starter who is highly motivated and enjoys working in a fast-paced environment.

  • Manage multiple projects in a fast-paced, dynamic environment
  • Excellent organization and time management skills
  • Demonstrated Client Services/​Account management experience
  • Strong understanding of digital marketing tactics: digital media, SEO, web analytics, and email marketing
  • Bachelor’s degree and 5 – 7+ years of experience in marketing planning and campaign/​program execution
  • Experience with the majority of the following: Google Analytics, Google Search ConsoleGoogle Ads, Facebook Business Manager, SEM Rush
  • Excellent verbal and written communication skills
  • Ability to analyze performance data and develop recommendations for marketing programs across multiple channels with a focus on Digital.
  • Ability to generate specific KPI’s and report on them
  • Website Conversion Rate Optimization
  • Digital certifications, while not required, are helpful:
  • Google Analytics Certification
  • Google Adwords Certification
  • Hubspot Inbound Marketing Certification
  • Email Marketing experience
  • Marketing Automation experience (Pardot, Marketo, Hubspot, Etc.)
  • Proficiency with Wordpress and familiarity with other CMS platforms
  • Familiarity with basic HTML and CSS

Candidates should email [email protected]​fwv-​us.​com with an up-to-date resume.

ACCOUNT EXECUTIVE

Job Description:

French/​West/​Vaughan is seeking an account executive for our Raleigh, NC office. The right candidate will support the client services team with a range of integrated accounts and should have two to three years of marketing experience, with preference shown to candidates who have worked in an agency setting. 

Responsibilities include, but are not limited to:

  • Support key accounts to deliver results and client service daily 
  • Contribute to the development and execution of public relations, strategy and integrated marketing plans
  • Creative, digital/​paid media and social media project management 
  • Develop and manage schedules for multiple clients and deliverables 
  • Monitor progress of all assigned projects to ensure adherence to schedules by checking with internal team members
  • Responsible for interpreting, thoroughly understanding and distributing feedback to the appropriate team members
  • Provide quality control by ensuring all work and presentations have been proofread, checked against the brief, and reviewed by Account and all necessary team(s)
  • Foster great relationships between internal teams, partner agencies, and clients 

Qualifications:

  • BA/BS degree in public relations, journalism, marketing or related field
  • Two to three years of marketing experience (agency experience is strongly preferred, but not required)
  • Strong writing skills
  • Social media savvy
  • Project management skills (including but not limited to: organized, attentive to details, and time management)
  • Experience with direct client relations/​communications

Candidates should email [email protected]​fwv-​us.​com with an up-to-date resume.

Account Executive

Job Description:

Seeking an account executive. The right candidate will manage public relations programs; pitch national, regional and local media outlets; develop press materials; and manage creative and digital projects. Candidates should have three to five years of public relations experience.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

  • Contribute to the development and execution of public relations and integrated marketing plans
  • Create press releases, pitches, client backgrounders, fact sheets and other press assets
  • Utilize and leverage social media platforms
  • Compile and maintain media lists
  • Monitor and report on media coverage
  • Develop and manage schedules for multiple clients and deliverables
  • Demonstrate proficiency in writing and editing
  • Communicate directly with clients on a daily basis
  • Traditional and digital creative project management

QUALIFICATIONS:

  • BA/BS degree in public relations, journalism, marketing or related field
  • Three to five years of public relations experience (agency experience is strongly preferred, but not required)
  • Strong writing skills
  • Social media savvy
  • Experience with direct client relations/​communications

Candidates should email [email protected]​fwv-​us.​com with an up-to-date resume.

Social Media Manager

Job Description:

Seeking an experienced social media manager in Raleigh, NC. The right candidate will support a range of social media and integrated accounts and should have two to four years of social media experience, with preference shown to candidates who have worked in an agency setting.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

  • Supervises the day-to-day work of the Social Media Coordinator
  • Provides quality control and oversight of client community management
  • Develops engaging social media content across all social media platforms
  • Contributes to and implements strategic plans for clients
  • Collaborates with social, PR and creative teams to brainstorm out-of-the box social media content and campaigns
  • Assists with development, planning and implementation of social media campaigns
  • Builds and maintains relationships with social media influencers
  • Identifies influencers who are on brand and appropriate for each client
  • Coordinates aspects of influencer programs, such as list development, invite responses, and tracking
  • Assists with day-to-day client communication, specific to meeting scheduling, content, reporting, creative deliverables and campaigns
  • Travels to live events and provides on-site social media coverage
  • Participates in client conference calls
  • Sends detailed client meeting recaps with clear action items
  • Thoughtfully contributes to internal communication of trends and best practices
  • Has a practical understanding of Facebook Business Manager
  • Completes Facebook Blueprint courses to develop paid social knowledge
  • Understands the difference and importance of Paid vs. Organic metrics
  • Owns client reporting and identifies initial insights to provide to supervisor for review
  • Understands social listening and its application
  • Leads Basecamp project management & organization for client portfolio
  • Has a demonstrated passion for and understanding of social media and proactively pursues opportunities to evolve skills and knowledge of best practices
  • Possesses attention to detail and the ability to multi-task, prioritize and juggle projects effectively
  • Is able to build and nurture relationships internally and with clients
  • Demonstrates excellent communication skills and sharp writing skills
  • Has an eye for visual aesthetics, including formatting and layout, and produces polished client deliverables
  • Possesses resourcefulness and intellectual curiosity
  • Understands project ownership/​roles & responsibilities/​ability to defer to the right person in the room
  • Has expert understanding of a client’s brand standards and acts as a steward of their brand
  • Speaks confidently during calls, presentations and in group settings
  • Proactively contributes new ideas in team meetings and brainstorms
  • Establishes and demonstrates expertise in all areas of social and is viewed as a go-to resource
  • Demonstrates a positive, professional attitude internally and externally
  • Is solution-focused, takes responsibility, maintains perspective, and maintains a positive energy
  • Effectively manages multiple deadlines and projects while staying calm and collected.
  • Meets personal deadlines, and helps ensure that team and creative deadlines are never missed

QUALIFICATIONS:

  • BA/BS degree in marketing or related field
  • Active participant in social media space
  • 4+ years experience in relevant position

Candidates should email [email protected]​fwv-​us.​com with an up-to-date resume.

Senior Account Executive

Job Description:

French | West | Vaughan seeks a public relations senior account executive for its Raleigh office. The right candidate will manage and lead integrated consumer marketing programs on behalf of exciting global brands; maintain and grow relationships with national, regional and local media; lead day-to-day client communications; manage creative and digital projects; and have an understanding of brand marketing using social media. Candidates should have three to five years of public relations experience, with preference shown to candidates who have led or worked on apparel/​fashion focused public relations accounts at an agency. Writing skills and client facing abilities should be stellar.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

  • Lead key accounts to deliver exceptional results and client service daily
  • Contribute to the development and execution of public relations, strategy and integrated marketing plans
  • Develop press material including press releases and pitches
  • Compile and maintain media lists, monitor and report on media coverage
  • Develop and manage schedules for multiple clients and deliverables
  • Plan, attend and execute media and consumer events
  • Digital and social project management

QUALIFICATIONS:

  • BA/BS degree in public relations, journalism, marketing or related field
  • Three to five years of public relations experience (agency experience is strongly preferred, but not required)
  • Experience leading a B2C account, especially one that falls in the apparel or fashion sector
  • Superb writing, editing and storytelling skills
  • An expert at AP Style
  • Experience with direct client relations/​communications

Candidates should email [email protected]​fwv-​us.​com with an up-to-date resume.

WHY FRENCH WEST VAUGHAN?

  • Fascinating work for clients ranging from large national brands to small growing startups.
  • A team of creative and passionate brand marketers.
  • Competitive compensation, including a complete benefits package.
  • Opportunity for professional development and career advancement.
  • A culture of continuous improvement.

We are seeking a diverse group of bright and eager students to join our agency and experience the fast-paced environment of an award-winning Marketing & PR agency. Interested candidates should email [email protected]​fwv-​us.​com with an updated resume, writing samples and design work, if applicable.

INTERNSHIPS

Public Relations Intern(s):

Responsibilities include, but are not limited to:

  • Aid in the development of ideas in support of public relations, advertising and marketing initiatives for clients (conduct research, brainstorm ideas, etc.)
  • Draft press materials (press releases, media alerts, pitches, etc.)
  • Build and maintain media lists and conduct media outreach
  • Strong writing, speaking, research and creative thinking skills
  • Excellent time management skills
  • Ability to work in a fast-paced environment

Social Media Intern(s):

Responsibilities include, but are not limited to:

  • Draft/​Research social media content and strategies
  • Execute, monitor and report on social media campaigns
  • Perform research on digital trends for current and potential clients
  • Strong writing, speaking, research and creative thinking skills
  • Social media savvy
  • Knowledge of social media planning/​reporting tools

Creative Intern(s):

Responsibilities include, but are not limited to:

  • Concept engaging graphic communications for print and web
  • Design logos, posters, social graphics, websites and other marketing materials
  • Provide research on creative projects and trends

Qualifications:

  • Proficient in Adobe Creative Suite
  • Ability to work in a fast-paced environment
  • Excellent time management skills
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