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FRENCH | WEST | VAUGHAN

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CAREERS

French | West | Vaughan is seeking an experienced paid social manager to join our team in Raleigh, NC. The right candidate will support a range of social media campaigns and integrated accounts and should have two to four years of experience working with Facebook advertising, with preference shown to candidates who have worked in an agency setting.

  • Responsible for planning, managing and executing paid social media campaigns
  • Monitor campaign pacing, budgets, optimizations and results
  • Contribute paid social strategies that support integrated campaigns
  • Measure impact and effectiveness of campaigns using quantitative and qualitative metrics
  • Present campaign recaps and insights to clients
  • Act as the paid social media subject matter expert
  • Build and maintain relationships with media partners
  • Collaborate with social, PR and creative teams to brainstorm out-of-the box social media campaigns
  • Responsible for working with creative team on creative assets
  • Responsible for managing tracking and attribution
  • Assists in day-to-day client communication

Necessary skills for position

  • Strong understanding of social media platforms and placements
  • Completes Facebook Blueprint courses to develop paid social knowledge
  • Experience using web analytics
  • Understanding of social media content and campaigns
  • Experience with other forms of paid media, such as paid search
  • Process oriented
  • Time management skills
  • Excellent writing and communication skills
  • Demonstrates a positive, professional attitude internally and externally
  • Is solution-focused, takes responsibility, maintains perspective, and maintains a positive energy
  • Effectively manages multiple deadlines and projects while staying calm and collected.
  • Meets personal deadlines, and helps ensure that team and creative deadlines are never missed

Specific requirements:

  • 4+ years experience of marketing experience
  • 2+ years of Paid Social or Facebook advertising experience
  • BA/BS degree in marketing or related field
Email Resume Here

Music/​Entertainment PR Specialist

Job Description:

Seeking a public relations specialist to take a lead role in generating favorable buzz for numerous clients in the music and entertainment industries. The brands we represent span multiple entertainment categories and music genres, from Rock n’ Roll to Hip Hop and Country, and include work with artists, labels, streaming music platforms, festivals, tech startups and specialty service providers. Daily responsibilities include account team management, industry research and networking, story ideas and pitches, emails to trade and consumer media, and direct follow-up calls as part of a consistent process of outreach and opportunity development for our clients. Candidates should have at least three years of public relations agency experience with solid music, entertainment and film industry media connections.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

  • Demonstrate proficiency in writing and editing communications
  • Communicate directly with clients on a daily basis
  • Build and maintain rapport with media covering the music and film industries (Billboard, Variety, etc.)
  • Create press releases, pitches, client backgrounders, fact sheets and other press assets
  • Compile and maintain targeted media lists with Cision
  • Manage account activity and hit project deadlines
  • Track media outreach and report ongoing efforts and resulting coverage using Google Sheets
  • Contribute to the development and execution of new business opportunities

QUALIFICATIONS

  • BA/BS degree in public relations, journalism, marketing, music, film or related field
  • Three to five years of public relations experience

Candidates should email [email protected]​fwv-​us.​com with an up-to-date resume.

Account Executive

Job Description:

Seeking an account executive. The right candidate will manage public relations programs; pitch national, regional and local media outlets; develop press materials; and manage creative and digital projects. Candidates should have three to five years of public relations experience.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

  • Contribute to the development and execution of public relations and integrated marketing plans
  • Create press releases, pitches, client backgrounders, fact sheets and other press assets
  • Utilize and leverage social media platforms
  • Compile and maintain media lists
  • Monitor and report on media coverage
  • Develop and manage schedules for multiple clients and deliverables
  • Demonstrate proficiency in writing and editing
  • Communicate directly with clients on a daily basis
  • Traditional and digital creative project management

QUALIFICATIONS

  • BA/BS degree in public relations, journalism, marketing or related field
  • Three to five years of public relations experience (agency experience is strongly preferred, but not required)
  • Strong writing skills
  • Social media savvy
  • Experience with direct client relations/​communications

Candidates should email [email protected]​fwv-​us.​com with an up-to-date resume.

Social Media Manager

Job Description:

Seeking an experienced social media manager in Raleigh, NC. The right candidate will support a range of social media and integrated accounts and should have two to four years of social media experience, with preference shown to candidates who have worked in an agency setting.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

  • Supervises the day-to-day work of the Social Media Coordinator
  • Provides quality control and oversight of client community management
  • Develops engaging social media content across all social media platforms
  • Contributes to and implements strategic plans for clients
  • Collaborates with social, PR and creative teams to brainstorm out-of-the box social media content and campaigns
  • Assists with development, planning and implementation of social media campaigns
  • Builds and maintains relationships with social media influencers
  • Identifies influencers who are on brand and appropriate for each client
  • Coordinates aspects of influencer programs, such as list development, invite responses, and tracking
  • Assists with day-to-day client communication, specific to meeting scheduling, content, reporting, creative deliverables and campaigns
  • Travels to live events and provides on-site social media coverage
  • Participates in client conference calls
  • Sends detailed client meeting recaps with clear action items
  • Thoughtfully contributes to internal communication of trends and best practices
  • Has a practical understanding of Facebook Business Manager
  • Completes Facebook Blueprint courses to develop paid social knowledge
  • Understands the difference and importance of Paid vs. Organic metrics
  • Owns client reporting and identifies initial insights to provide to supervisor for review
  • Understands social listening and its application
  • Leads Basecamp project management & organization for client portfolio
  • Has a demonstrated passion for and understanding of social media and proactively pursues opportunities to evolve skills and knowledge of best practices
  • Possesses attention to detail and the ability to multi-task, prioritize and juggle projects effectively
  • Is able to build and nurture relationships internally and with clients
  • Demonstrates excellent communication skills and sharp writing skills
  • Has an eye for visual aesthetics, including formatting and layout, and produces polished client deliverables
  • Possesses resourcefulness and intellectual curiosity
  • Understands project ownership/​roles & responsibilities/​ability to defer to the right person in the room
  • Has expert understanding of a client’s brand standards and acts as a steward of their brand
  • Speaks confidently during calls, presentations and in group settings
  • Proactively contributes new ideas in team meetings and brainstorms
  • Establishes and demonstrates expertise in all areas of social and is viewed as a go-to resource
  • Demonstrates a positive, professional attitude internally and externally
  • Is solution-focused, takes responsibility, maintains perspective, and maintains a positive energy
  • Effectively manages multiple deadlines and projects while staying calm and collected.
  • Meets personal deadlines, and helps ensure that team and creative deadlines are never missed

QUALIFICATIONS

  • BA/BS degree in marketing or related field
  • Active participant in social media space
  • 4+ years experience in relevant position

Candidates should email [email protected]​fwv-​us.​com with an up-to-date resume.

Senior Account Executive

Job Description:

French | West | Vaughan seeks a public relations senior account executive for its Raleigh office. The right candidate will manage and lead integrated consumer marketing programs on behalf of exciting global brands; maintain and grow relationships with national, regional and local media; lead day-to-day client communications; manage creative and digital projects; and have an understanding of brand marketing using social media. Candidates should have three to five years of public relations experience, with preference shown to candidates who have led or worked on apparel/​fashion focused public relations accounts at an agency. Writing skills and client facing abilities should be stellar.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

  • Lead key accounts to deliver exceptional results and client service daily
  • Contribute to the development and execution of public relations, strategy and integrated marketing plans
  • Develop press material including press releases and pitches
  • Compile and maintain media lists, monitor and report on media coverage
  • Develop and manage schedules for multiple clients and deliverables
  • Plan, attend and execute media and consumer events
  • Digital and social project management

QUALIFICATIONS:

  • BA/BS degree in public relations, journalism, marketing or related field
  • Three to five years of public relations experience (agency experience is strongly preferred, but not required)
  • Experience leading a B2C account, especially one that falls in the apparel or fashion sector
  • Superb writing, editing and storytelling skills
  • An expert at AP Style
  • Experience with direct client relations/​communications

Candidates should email [email protected]​fwv-​us.​com with an up-to-date resume.

BRAND PLANNER

Job Description:

FWV seeks a Brand Planner to join its team and act as the voice of the consumer in the creative process and ensure marketing efforts reach target consumers in the right way, with the right message. This includes utilizing knowledge of consumer research and trends to support strategy and planning

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

  • Act as the voice of the customer by bringing data into creative strategy and activation development.
  • Understands how to use data and analysis to drive decisions for the client’s business. Comfortable analyzing quantitative research and marketing analytics.
  • Develop compelling insights around target, category, brand, culture, etc.
  • Harness intuition and data to develop sound strategies and inspiring briefs.
  • Conduct brand discovery, audits and develop strategic positioning
  • Develop audience personas
  • Support in the development and implementation of qualitative and quantitative research initiatives.
  • Understand communications planning and the role distinct channels can play in bringing a campaign to life across multiple stages of a customer journey.
  • Work with partners across disciplines/​agencies to develop integrated/cross-channel campaigns. (i.e., Creative, Account Management, Analytics, etc.).
  • Provide inspiration and ongoing support during the creative development process.
  • Maintain current pulse on the digital platforms, tools, and trends that are reshaping media and advertising every day.

QUALIFICATIONS:

  • Bachelor’s Degree
  • 2+years of Account Planning, Brand Strategy or Data Analytics experience in an agency setting.
  • Organized and detail-oriented – (must demonstrate attention to detail and ability to handle multiple tasks/​projects).
  • Positive professional team player who takes ownership of tasks and who seeks and accepts other responsibilities.

Candidates should email [email protected]​fwv-​us.​com with an up-to-date resume.

WHY FRENCH WEST VAUGHAN?

  • Fascinating work for clients ranging from large national brands to small growing startups.
  • A team of creative and passionate brand marketers.
  • Competitive compensation, including a complete benefits package.
  • Opportunity for professional development and career advancement.
  • A culture of continuous improvement.

We are seeking a diverse group of bright and eager students to join our agency and experience the fast-paced environment of an award-winning Marketing & PR agency. Interested candidates should email [email protected]​fwv-​us.​com with an updated resume, writing samples and design work, if applicable.

INTERNSHIPS

Public Relations Intern(s):

Responsibilities include, but are not limited to:

  • Aid in the development of ideas in support of public relations, advertising and marketing initiatives for clients (conduct research, brainstorm ideas, etc.)
  • Draft press materials (press releases, media alerts, pitches, etc.)
  • Build and maintain media lists and conduct media outreach
  • Strong writing, speaking, research and creative thinking skills
  • Excellent time management skills
  • Ability to work in a fast-paced environment

Social Media Intern(s):

Responsibilities include, but are not limited to:

  • Draft/​Research social media content and strategies
  • Execute, monitor and report on social media campaigns
  • Perform research on digital trends for current and potential clients
  • Strong writing, speaking, research and creative thinking skills
  • Social media savvy
  • Knowledge of social media planning/​reporting tools

Creative Intern(s):

Responsibilities include, but are not limited to:

  • Concept engaging graphic communications for print and web
  • Design logos, posters, social graphics, websites and other marketing materials
  • Provide research on creative projects and trends

Qualifications:

  • Proficient in Adobe Creative Suite
  • Ability to work in a fast-paced environment
  • Excellent time management skills
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