FRENCH | WEST | VAUGHAN
FWV, one of the nation’s 20 largest independently-held public relations and integrated marketing agencies, is a 15-time National Agency of the Year recipient. We’ve been named ADWEEK’s “Southeast Agency of the Year” and recognized as one of America’s 20 Best Creative Agencies. These accolades, covering a wide range of PR, advertising, and digital media services, are a tribute in equal measure to the hard-working talent at FWV, and to our client partners who entrust us with their brands.
As an agency, PR is in our genetic imprint. We’ve learned over more than 20 years, it’s not just about generating ink. Sometimes, the best outcome is no story at all. Our job is to define the business objective and set the table for success. It may be a publicity campaign or simply cultivating mutually beneficial relationships. Other times it’s planning a shareholders meeting or industry conference, staging a public media event, executing a grassroots marketing program or expertly managing a crisis situation. We are writers, editors, media relations professionals, and content strategists. Targeted, multi-platform messaging enables our clients to make authentic connections more directly, more often, shaping perceptions and moving the needle.
Effective advertising is where art meets communication science, and we love it. It lets us bring the emotion, humor, intelligence and humanity of a brand to life in ways that delight, disrupt and inspire. Our process produces a critical understanding of core values and target objectives, going beneath the surface, finding untapped opportunity and discovering new possibilities. Research reveals the world of the consumer, as well as the competition, is setting the course for the creative journey. From strategic planning to execution, our account teams take meticulous care to challenge the status quo, imagine beyond expectations and find the sweet spot that delivers a home run.
From internet advertising to social media and influencer marketing, the digital landscape is ever-changing, revolutionizing the ways we interact with brands. The FWV team of behavioral marketers, designers, developers and content specialists are dedicated to delivering optimized results using cutting-edge digital technology. It requires vigilant monitoring, measurement, real-time analytical insight and the flexibility to adapt quickly. What remains constant is the relentless pursuit of audience engagement, forging consumer relationships that are positive, productive and meaningful.