French | West | Vaughan, founded in 1997 by Chairman & CEO Rick French, is nationally recognized as a pioneering influence in integrated marketing. What started as a public relations firm today employs more than 100 PR, advertising and digital media experts in Raleigh, New York City, Los Angeles and Tampa.
Our clients, like our services, are diverse. We work with some of the world’s leading corporate and consumer brands, mid-sized companies, governmental offices and entrepreneurial ventures. We’re in fashion, food & beverage, education, technology, public affairs, healthcare, sports, entertainment, retail and emerging product sectors.
Plus, we’re global. As a longstanding member of IPREX, a consortium of 75 of the world’s leading independently-owned PR and marketing agencies in over 30 countries, we provide our clients with an interconnected, international communications footprint.
As an agency, PR is in our genetic imprint. We’ve learned over more than 20 years it’s not just about generating ink. Sometimes, the best outcome is no story at all. Our job is to define the business objective and set the table for success. It may be a publicity campaign or simply cultivating mutually beneficial relationships. Other times it’s planning a shareholders meeting or industry conference, staging a public media event, executing a grassroots marketing program or expertly managing a crisis situation. We are writers, editors, media relations pros and content strategists. Targeted, multi-platform messaging enables our clients to make authentic connections more directly, more often, shaping perceptions and moving the needle.
Effective advertising is where art meets communication science, and we love it. It lets us bring the emotion, humor, intelligence and humanity of a brand to life in ways that delight, disrupt and inspire. Our process produces a critical understanding of core values and target objectives, going beneath the surface, finding untapped opportunity and discovering new possibilities. Research reveals the world of the consumer as well as the competition, setting the course for the creative journey. From strategic planning to execution, our account teams take meticulous care to challenge the status quo, imagine beyond expectations and find the sweet spot that delivers a home run.
From internet advertising to social media and influencer marketing, the digital landscape is ever-changing, revolutionizing the ways we interact with brands. The FWV team of behavioral marketers, designers, developers and content specialists are dedicated to delivering optimized results using cutting-edge digital technology. It requires vigilant monitoring, measurement, real-time analytical insight and the flexibility to adapt quickly. What remains constant is the relentless pursuit of audience engagement, forging consumer relationships that are positive, productive and meaningful.