Peter Millar is one of the most remarkable success stories in all of golf apparel and branding history. Rising from a small, regional product line and distribution network, the brand is now sold worldwide in over 50,000 outlets with online sales exploding as well. Mentioned in the same breath as Polo Ralph Lauren, Tommy Hilfiger and Nautica, Peter Millar has become one of America’s iconic lifestyle apparel brands in a very short time. FWV’s contributions in event marketing, grassroots promotion and creative programming have played a key role in that success.
Peter Millar’s sports and event marketing initiatives were a critical component to the start-up, sudden rise and, ultimately, the explosion of Peter Millar as one of America’s great lifestyle brands.