NC State
PUBLIC RELATIONS . ADVERTISING . DIGITAL
FWV has played a role in defining, fostering and advancing the NC State brand for the past 15 years, including media planning and placement for University Communications. We’ve helped expand national and international visibility of NC State and its institutional message, led speech training workshops for Poole College, partnered with Wolfpack Sports Marketing to execute contests and reenergized the alumni base with the award-winning “Achieve” campaign for the Office of Public Affairs. Over the years, FWV has developed and implemented numerous strategic marketing plans as well as branding and design projects. Go Pack!
Increasing Awareness
Jenkins MBA Program
FWV worked with the Jenkins MBA program to increase submissions and awareness, and assist in brand development. As a result of our strategic efforts, the program saw a 71% average increase in applications over a two year period.
Creating a Case for Donors
Case Statement Booklet
Ahead of NC State’s annual capital campaign, FWV collaborated on the concept, design and story development for the Case Statement booklet – a 20-page document that served as touchpoint collateral for in-person solicitations with high-end donors.
Aligned Online Branding
Poole College Website
FWV provided overall strategy, design and development for Poole College of Management’s new website. The site, designed to align with NC State’s brand while also featuring the college’s unique differentiators, made it easy for enrolled students to access information, resources and opportunities for involvement.
