Josh Cellars is one of the top-selling wine brands in the U.S. The label is distributed nationwide by Connecticut-based Deutsch Family Wine & Spirits, one of the nation’s largest purveyors of wine and distilled spirits. Josh Cellars tapped FWV for media relations and event management as part of a major consumer promotion.
Rosé Rolls Into Sturgis
Proving once and for all that real men can enjoy a glass of delicious rose wine, FWV took the Josh Cellars brand to the epicenter of macho manliness, The Sturgis Motorcycle rally in South Dakota. Bar promotions, event sponsorships and video content of burly bikers enjoying Josh Cellars Rose settled the debate, and made media magic in the process, earning coverage in USA Today and other national outlets.