Boxing Legend and Pro Football Hall of Famer to Represent Premium Beef Brand at VIP Dinner, Radio Row Appearances
RALEIGH, N.C. (Jan. 14, 2019) – Raleigh, N.C.-based integrated marketing agency French West Vaughan announced today it is teaming up the Certified Angus Beef ® brand with four-time world heavyweight boxing champion Evander Holyfield and Hall of Fame kicker Morten Andersen to celebrate pro football’s big game in Atlanta with America’s No. 1 branded beef.
Holyfield, who has deep roots in Atlanta, and Andersen, who played for the Atlanta Falcons and New Orleans Saints, will represent the Certified Angus Beef ® brand throughout he week leading up to the championship on Sunday, Feb. 3. The two sports legends will be accompanied by premier chefs and product specialists at appearances including a VIP steak dinner and media interviews on Radio Row at the Georgia World Congress Center. FWV is coordinating all brand, talent and media relations initiatives.
On Radio Row, Holyfield and Andersen will serve up more than interviews. TheCertified Angus Beef ® brand culinary team will be preparing hot food at the Georgia World Congress Center, and chefs will provide media with samples and help explain why it’s the beef industry’s highest standard of quality.
“I’ve been on Radio Row many times, but this will be the first time I’ve been able to bring food to the table,” said Andersen, a long-time media favorite. “I can’t think of a better brand to partner with to make sure these sportswriters and broadcasters enjoy the interview!”
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa. National, international and local clients represented by the agency include Wrangler, ABB, Proximo, Melitta, Bassett Furniture, Volvo Trucks North America, the V Foundation for Cancer Research, Moe’s Southwest Grill and the N.C. Department of Transportation. Owned or affiliated companies include fashion and lifestyle PR firm AMP3 (New York City), pet and veterinary PR practice FWV Fetching and feature film development imprint Prix Productions. FWV is a partner inIPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, please visit www.fwv-us.com or follow us on Facebook, Twitter,LinkedIn, Pinterest or Instagram.
About the Certified Angus Beef ® brand
World renowned for its exceptional quality and generous marbling, the Certified Angus Beef ® brand is the original brand of premium beef. It was created 40 years ago, in 1978, and is still owned today by family ranchers who are determined to bring the best Angus beef to the table. Ten exacting standards ensure superior taste and tenderness in every bite. Follow the team’s journey to Atlanta at CertifiedAngusBeef.com, Facebook, Twitter, Instagram, Pinterest and LinkedIn.