FWV Acquires Interest in NYC Based AMP3 PR
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Agencies to Combine NY Offices Under AMP3 Brand
RALEIGH (Dec. 5, 2018) – French/West/Vaughan, one of the nation’s leading independently-held PR, advertising and digital marketing agencies, today announced that it will be acquiring a 50% interest in AMP3 PR (AMP3), a fast-growing fashion, beauty, luxury and lifestyle PR firm founded and based in New York City.
“I am incredibly impressed by the niche Alyson and Dion have carved out for AMP3 in the lifestyle marketing space and the firm’s ability to attract high-profile clients,” said French. “What FWV will be able to provide their agency is a suite of back-end services as well as a deeper bench of account planning, paid media, digital, influencer marketing and creative talent to help further accelerate their growth.”
“From a start-up company to where we are today, building AMP3 has been the most incredible journey,” said Alyson Roy, “We are so excited to be able to give our employees the opportunity to grow, and to offer even more resources and expanded relationships to our clientele.”
“We’ve consistently seen year-over-year growth,” added Dion Roy. “In 2018, we’re on track for a 30% revenue increase, so we were looking for the right partner to help us handle that demand, and we are thrilled to partner with FWV to deliver a fully integrated suite of marketing services going forward.”
About French/West/Vaughan
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa. National, international and local clients represented by the agency include Wrangler, ABB, Proximo, Melitta, Bassett Furniture, Volvo Trucks North America, the V Foundation for Cancer Research, Moe’s Southwest Grill and the N.C. Department of Transportation. Owned or affiliated companies include fashion and lifestyle PR firm AMP3 (New York City), pet and veterinary PR practice FWV Fetching and feature film development imprint Prix Productions. FWV is a partner inIPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, please visit www.fwv-us.com or follow us on Facebook, Twitter,LinkedIn, Pinterest or Instagram.
About AMP3
AMP3 PR is a boutique publicity agency based in New York City that specializes in consumer lifestyle PR campaigns for both established and emerging companies including fashion, accessories, beauty, entertainment, food, beverage, tech, culture and travel brands. The agency offers traditional PR & media outreach, social media marketing strategy & digital visibility, including influencer marketing campaigns, as well as special event PR & production. For more information, please visit www.AMP3pr.com or follow us on Facebook, Twitter, LinkedIn or Instagram.