Producer of Iconic Vegetarian Brands is the Largest Manufacturer of Shelf-Stable, Plant-Based Proteins in the U.S.
RALEIGH, N.C. (Aug. 30, 2017) – French/West/Vaughan (FWV), one of the nation’s leading independent public relations, advertising and digital marketing agencies, today announced it has been selected by Atlantic Natural Foods (ANF) to lead its national consumer and industry media efforts. ANF has three major brands in its portfolio that cover sustainable, non-GMO soy and pecan-based meat alternatives, gluten-free baking mixes, an egg substitute and a line of roasted grain beverage mixes.
FWV will oversee external media relations for ANF and its primary brands which include Loma Linda® and neat®. The agency will be instrumental in the launch of ANF’s new line of Loma Linda Blue shelf-stable, plant-based meal solutions and neat vegan baking mixes, all of which will be sold online and in grocery stores nationwide.
Loma Linda, ANF’s flagship brand, was first introduced over 125 years ago and has been at the forefront of innovation in the plant-based protein category ever since. Since 2008, the company has produced its extensive line of vegetarian food and beverage options, including those under the Loma Linda banner, at its 53,000 square-foot facility in Nashville, N.C.
“With people all over the world looking to reduce the amount of meat in their diet for health, convenience, ethical and sustainability reasons, it’s an incredibly exciting time to be in the plant-based protein space,” said J. Douglas Hines, chairman and general partner of Atlantic Natural Foods. “Through our partnership with FWV, we will be able to draw on their extensive food and beverage expertise to strategically connect with stakeholders and consumers, letting them know that there are delicious, healthy, simple and sustainable alternatives to meat.”
“With the immense amount of noise in the food and beverage space, brands need an experienced partner to help connect with stakeholders in a meaningful way,” said Rick French, FWV Chairman & CEO. “We are proud that ANF chose us to help them in that mission and are excited about working with another industry leader that shares our passion for innovation.”
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa. National, international and local clients represented by the agency include Wrangler, ABB, PSCU, Hood River Distillers, Melitta, and Moe’s Southwest Grill restaurants. FWV is a partner in IPREX, the $200 million network of communication agencies, with 1,500 staff and 100 offices worldwide. For more information, please visit fwv-us.com or follow us on Facebook, Twitter, LinkedIn,Pinterest or Instagram.
About Atlantic Natural Foods
Atlantic Natural Foods’ mission is to create nutritious, delicious products through sustainable protein sources. Foods that are good for you – low in fat, low in cholesterol, low in calories. Foods that are plant-based and renewable – good for humans and good for the environment. Foods that are nutritious and great sources of protein.
Atlantic Natural Foods markets Loma Linda®, Neat® and Kaffree Roma™ products. The company operates its own product development kitchen, manufacturing – Level 3 SQF Certified, Kosher Certified and HACCP Certified – and distribution facilities, headquartered in Nashville, NC. To learn more about Atlantic Natural Foods, please visit www.atlanticnaturalfoods.com or contact the company at 252.212.9000 x 102 or [email protected]atlanticnaturalfoods.com.