FWV Fetching Engaged by Five Leading Pet and Veterinary Brands
Agency Representing ThunderWorks, Bideawee, Scout & Zoe’s, John Paul Pet, and CityVet
RALEIGH, N.C. (July 25, 2017) – FWV Fetching, the Pet and Veterinary practice of French/West/Vaughan, (FWV) has been engaged to represent several leading pet and veterinary brands including ThunderWorks, Bideawee, Scout & Zoe’s, John Paul Pet, and CityVet.
ThunderWorks is renowned for its ThunderShirt®, a pressure wrap that applies constant positive feedback, like swaddling an infant, to rid pets of common anxieties associated with loud noises, travel, the vet, and more. Additional products include the new Dial-A-Distance® and ThunderSnap® leashes, and ThunderEase® Calming Pheromones.
Bideawee, Inc.’s mission is to be greater New York’s leader in rescuing, caring for, and placing homeless cats and dogs with people who love them. The organization accomplishes its mission by providing the highest quality shelter experience, medical care, socialization activity and adoption services.
Founded in 2010 in Anderson, Indiana, by Cindy Dunston Quirk, Scout & Zoe’s is a premium, all-natural pet treat company. The company is launching new products at SuperZoo 2017 including Chicken & Apple Bites and a new line called Carpé Carp Treats including Carp Spears and Carp Planks.
John Paul Pet, a leading grooming and hygiene product line dedicated to the proper care of all pets, is launching four offerings at SuperZoo 2017 including new Merchandising Modules, Beneficial Botanicals packaging, Gallon-Sized product bottles for groomers, the Wild Ginger Collection, 2017 Holiday Box Set, and the full line of Lavender Mint products – which replicates a Paul Mitchell product for the first time.
CityVet, a veterinarian-owned and veterinarian-led group of practices headquartered in Dallas, is opening a new location in the Galleria section of Houston, Tex. CityVet’s all-in-one business model includes veterinary care, full-service boarding and grooming, and a healthy pet products retail store.
“We are pleased to work with these brands and their founders and staff on marketing their products and services to pet owners across the country,” said Kristen Levine, Senior Vice President of FWV Fetching. “These organizations share our practice’s passion for protecting pets, keeping them healthy, and ensuring they live their best lives.”
About FWV Fetching
FWV Fetching originated in January 2017 when Fetching Communications and PetPR.com were acquired by French West Vaughan (FWV), with Fetching founder Kristen Levine leading FWV’s new Pet & Veterinary Practice as Senior Vice President. FWV is one of the nation’s leading public relations, public affairs, advertising and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa. National, international and local clients represented by the agency include Wrangler, ABB, Hood River Distillers, Melitta, NATHAN, Bassett Furniture, Concord Hospitality, Peter Millar, Paralyzed Veterans of America, International Gemological Institute (IGI) and Moe’s Southwest Grill restaurants. FWV is a partner in IPREX, the $200 million network of communication agencies, with 1,500 staff members and 100 offices worldwide. FWV was named North American Consumer Agency of the Year at the 2016 SABRE Awards and Midsize, Consumer and Communications Agency of the Year by Bulldog Reporter. For more information, please visit www.fwv-us.com or follow us on Facebook, Twitter, LinkedIn
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