Underrated Golf Tour
PUBLIC RELATIONS . SOCIAL MEDIA . EXPERIENTIAL
Founded in 2022 and directed by Stephen Curry, the UNDERRATED Golf Tour provides equity, access and opportunity to underrepresented junior golfers across the country through a five-stop tour of premier PGA golf courses.
FWV handles all local and national PR, social media, content capture and media training for the Tour. We work together with corporate partners Google, WorkDay and UnderArmour for all non-golf programming including speaker panels, recruiting initiatives, and media coordination.
RESULTS
Our efforts have secured hundreds of local, national and social placements with a total media value of over $2 million dollars. Major headlines include an intentionally diverse range of media, from Golf Digest, Golf.com and the Golf Channel, to Rolling Stone, Ebony and the San Francisco Chronicle.
