NC SweetPotato Commission
PUBLIC RELATIONS . DIGITAL
FWV provides strategic counsel and overall marketing and communications for the North Carolina SweetPotato Commission (NCSPC). Our efforts focus on elevating the mission and vision of the NCSPC, including brand positioning, creative development, media relations, social media, event support and website development.
Pairing Online Recipes with Real Results
Website
We completed a full design refresh for the NCSPC website. With a primary focus on recipe awareness, the new look not only captures users’ attention with the use of bold, bright graphics, but also streamlined the entire brand presentation, making it easier to gather information and submit recipes.
Leveraging The Four Pillars
Social Media
We leveraged NCSPC’s four communication pillars – tradition, health, versatility and convenience – to tell the North Carolina sweetpotato story through a strategic earned media relations campaign. Through consistent outreach to targeted outlets including consumer, business and trade media, FWV secured nearly 90 million impressions in less than one year. Coverage highlights included MSN, Accuweather, The Shelby Report, Business North Carolina and more.
ELEVATION THROUGH INFLUENCE
In less than a year, FWV’s content and community management of NCSPC’s social channels generated 3,500 new followers, 3.6 million media impressions and 62,500 engagements through elevated photo and video content, influencer campaign assets and a renewed focus on recipes. The new content approach has garnered positive feedback and increased engagement from followers and members of the commission.