Innovative Fitness Brand, Shakesphere, Selects FRENCH / WEST / VAUGHAN as Public Relations Agency of Record
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RALEIGH, N.C. (Nov. 8, 2021) — French/West/Vaughan (FWV), the nation’s 15th largest independently held public relations and integrated marketing agency, today announced it has been selected to provide public relations support for ShakeSphere, an award-winning and revolutionary shaker bottle company, building upon the agency’s expansive list of clients in both consumer products and the health and fitness industries.
In 2017, ShakeSphere founder and CEO Rick Beardsell took his vision to Dragon’s Den, a U.K. program for entrepreneurs to pitch their business ideas to seasoned venture capitalists, and secured deals with two investors. His shaker bottle’s unique design relies on centrifugal force to break down protein and supplement powders, rather than traditional bottles that require additional mixing apparatus. ShakeSphere also offers a more premium, sleek and functional product to target consumers, who range from professional athletes to hard-working parents.
“In addition to being the first of its kind in the industry, ShakeSphere has also sold over 1 million shakers globally, and holds loyal supporters to back up its title as the world’s best shaker bottle,” said FWV’s Chairman and CEO Rick French. “We are excited to partner with this family-owned business that has been widely recognized for its success and ingenuity from top retailers and publications like Amazon, Gear Patrol, Men’s Health and BBC.”
ShakeSphere has partnered with FWV to build upon its established European presence by increasing visibility with its customer base in the U.S. FWV is focusing efforts on product placement in national consumer publications and blogs, while also coordinating thought leadership opportunities to tell the brand’s story.
“We are very excited to have an agency partner with longstanding connections in numerous target markets we can leverage to help us reach new audiences,” said Beardsell. “I believe strongly in our product, and we are thankful to work with an agency like FWV that sees ShakeSphere’s potential for growth and success.”
