FWV Selected by Teen Cancer America as Pro Bono Marketing Partner
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Agency to Support The Who’s Non-Profit Mission
French West Vaughan (FWV), one of the nation’s largest independently-owned public relations, advertising and digital marketing agencies, today announced a pro bono partnership with Teen Cancer America (TCA), the national non-profit founded by rock ‘n’ roll icons Roger Daltrey and Pete Townshend of The Who. FWV will provide the organization public relations and advertising support to raise awareness of the TCA mission to enhance hospital services for teenagers battling cancer.
Daltrey and Townshend created TCA in 2012 to improve clinical services and facilities for teenagers in treatment who often find themselves either in pediatric wards with young children or alongside older adults, making a difficult situation even worse. TCA has inspired superstars such as Pearl Jam’s Eddie Vedder, Joan Jett and The Band Perry to join the nationwide effort to help develop hospital environments that address both the clinical and the psychosocial needs of teens and young adults with cancer.
“TCA is doing amazing work for young people who are going through extremely challenging times, both physically and psychologically,” said Rick French, FWV Chairman and CEO. “We are privileged to join this important effort and help to make Roger and Pete’s vision of installing a teen cancer ward in every major city in the United States a reality.”
In addition to its expertise in the healthcare and non-profit sectors, FWV is closely tied to the music and entertainment industries with clients that include UphoricTV and the Backstreet Boys. French is a national trustee of the Rock & Roll Hall of Fame + Museum and is involved in motion picture production through partnerships with Relativity Media and Posse Films.
“Having Rick and the FWV team as part of the TCA movement is another example of how this mission is energizing people across the U.S.,” said Daltrey. “Getting creative talent in music, media and marketing involved to raise awareness gives me even more confidence in our ability to achieve our goals.”
Raleigh is the U.S. hub for TCA in the Southeast. Sally Webb, CEO of The Special Event Company in Cary, is a founding board member and regional lead. Raleigh-based First Citizens Bank, the largest family-owned bank in the U.S., recently adopted TCA as its primary charity, launching a TV ad campaign using a new version of Townshend’s hit song, “Let My Love Open the Door,” performed by Daltrey. TCA hospital initiatives in North Carolina include Duke Medical Center and UNC Hospitals in Chapel Hill.
Across the U.S., TCA has projects underway or in development with world class cancer centers at UCLA, Stanford, Memorial Sloan Kettering (New York), Dana-Farber (Harvard), Yale, University of Chicago, Children’s Hospital of Philadelphia, Moffitt (Tampa), Vanderbilt, Baylor and Case University Hospitals. Partnerships with more than 50 hospitals around the country are in various stages of planning.
“The power of TCA’s endeavors can be seen and felt when these young patients come into their own facility for the first time,” said TCA Executive Director Simon Davies. “If we can improve their quality of life, giving them a good place to be during a hard time, the impact can be beyond measure.”
About French West Vaughan
French West Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa. National, international and local clients represented by the agency include Wrangler, ABB, Hood River Distillers, Melitta, NATHAN, Fleet Feet, O2 Fitness, Paralyzed Veterans of America, International Gemological Institute (IGI) and Moe’s Southwest Grill restaurants. FWV is a partner in IPREX, the $200 million
network of communication agencies, with 1,500 staff and 100 offices worldwide. For more information, please visit www.fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Pinterest or Instagram.
About Teen Cancer America
Teen Cancer America is designed to help hospitals and healthcare professionals bridge the gap between pediatric and adult oncology care by educating and support hospitals and outpatient facilities in the development of specialized units for this age group. TCA brings together physicians and allied healthcare professionals in both pediatric and adult oncology. Age targeted care for this population is necessary for medical and appropriate psychosocial development of this unique age group. Research shows that outcomes associated with some cancers that target this age group have not improved in over 30 years while improvements have been made in both pediatric and adult cancers. Teens and young adults with cancer are long overdue for an upgrade and TCA can hopefully light the fire in America’s health systems. For more information about TCA or to inquire about making a contribution, please contact Barbara Leedy at The Special Event Company 919 – 459-8785.