RALEIGH, N.C. (Jan. 19, 2021) — French/West/Vaughan (FWV), one of the nation’s 20 largest independently-held public relations and integrated marketing agencies, today announced 12 PR and integrated marketing promotions across three of its offices, including expansion of its leadership team.
The agency – headquartered in Raleigh, N.C. – has appointed Rachel Swanson to Senior Vice President, overseeing an account group that encompasses clients in sectors ranging from food and beverage to fashion and lifestyle, including Pendleton Whisky, Tree Top and Wrangler. With over 14 years of experience in the marketing and advertising industry, Swanson first joined FWV in 2012 and has a strong background in building and positioning high-profile consumer brands.
FWV promoted Evan Burkhart and Meg Byers, MBA, to Associate Vice Presidents. Burkhart represents a variety of clients in the technology, healthcare, and food and beverage categories, while Byers manages integrated accounts across a range of industries including higher education, legal, technology and retail. She also serves as Programs Chair on the Board of Directors for the North Carolina Chapter, Public Relations Society of America.
Additionally, the agency promoted Colleen Pacheco to Group Account Director, Morgan Lang to Senior Account Supervisor, Peyton Burgess and Ford Springer to Account Supervisors, and Holly Vandergrift and Rachel Woods to Senior Account Executives.
CGPR – FWV’s Greater Boston office – has named Meryl Rader as Vice President. In this role, she will also serve as account service director, overseeing clients across the active lifestyle, outdoor, technology and travel sectors. Britney Jackson of CGPR was promoted to Account Executive. The agency’s dedicated pet and veterinary practice FWV Fetching, out of Tampa, Fla, appointed Mackenzie Smith Group Account Director.
“After an unprecedented year, we are especially proud to have so many public relations and integrated marketing professionals across multiple offices continue to advance their careers,” said FWV Chairman and CEO Rick French. “We employ some of the very best talent in our industry – it is what has ultimately made our agency successful for almost a quarter century and will continue to help us thrive for years to come.”
FWV employs more than 120 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, New York City, Los Angeles, Boston and Tampa offices. To find information on careers at FWV, visit fwv-us.com/Careers.
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