FRENCH / WEST / VAUGHAN Adds RealEats to Food and Beverage Roster
Agency to provide PR and social support and facilitate partnership with NFL player and DWTS Champion Rashad Jennings
RALEIGH, N.C. (Jan. 27, 2020) – French/West/Vaughan (FWV), one of the nation’s leading independent public relations, advertising and digital marketing agencies, has been selected by RealEats to spearhead the organization’s public relations and social media efforts. RealEats is a chef-designed, ready-to-eat meal service that uses non-processed, always fresh, responsibly sourced, nutrient-dense ingredients. The meals, all of which are dietician-approved, can be prepared in six minutes or less and make it convenient for consumers to maintain a healthy and nutritious diet in 2020 and beyond.
Unlike most meal delivery services, RealEats provides chef-curated, healthy, farm-to-table meals that stay fresh without preservatives for up to seven days when refrigerated. Customers currently have the opportunity to purchase breakfast, lunch or dinner meals through a monthly subscription model, with an à la carte option coming soon.
Each meal is expertly crafted with attention to nutrition, freshness and deliciousness by celebrity and Michelin-star Chef Aliya LeeKong using real ingredients from RealEats’ carefully selected network of local farms in upstate New York.
“Our mission is to make it simple for people to access and enjoy real food, ultimately leaving a positive impact on their lives,” said Dan Wise, CEO of RealEats. “French/West/Vaughan’s proven experience in the F&B industry gives us confidence they are the right partner to help us grow our brand.”
In addition to spreading awareness about RealEats through core public relations and social media efforts, FWV has initiated a partnership with former New York Giants, Jacksonville Jaguars and Oakland Raiders running back Rashad Jennings, winner of ABC’s “Dancing with the Stars.” Jennings will act as the brand’s spokesperson on media row at Super Bowl LIV in Miami along with Chef LeeKong and promote RealEats through additional activations on social media, a consumer sweepstakes and more. This is the first step in an anticipated long-term partnership with Jennings, who places a huge emphasis on a healthy diet in his own life.
“RealEats is the real deal in the highly competitive meal delivery service industry,” said Rick French, FWV Chairman & CEO. “We are thrilled to help spread awareness of the brand and its mission through authentic storytelling and partnerships with ambassadors like Rashad and look forward to working closely with the RealEats team to bring real food to more consumers across the country.”
Ranked among the nation’s 20 largest PR firms overall (2019 O’Dwyer’s Ranking of Top U.S. PR Firms), FWV has captured 20 National Agency of the Year honors over the past two decades. The agency employs 113 public relations, public affairs, social media, advertising and digital marketing experts between its Raleigh, N.C. headquarters and New York City, Los Angeles and Tampa offices.