FWV Fetching is a leading pet and veterinary PR and marketing firm. Widely recognized as a marketing innovator in the pet-related consumer products and pet care industries, the acclaimed boutique agency complements FWV’s expertise in the equine and consumer lifestyle categories.
Founded in 2003, Fetching was the nation’s first marketing and PR firm focused exclusively on the pet and veterinary industries. The company has built a national reputation as a trusted marketing and communications resource for pet-positive companies, veterinary practices and related organizations.
With established relationships across multiple industry verticals, FWV Fetching helps new brands gain entry into a complex marketplace and elevates visibility and consumer loyalty for existing brands. Combined with a long-running history of working with equine organizations, equestrian lifestyle brands and related products, FWV Fetching offers a level of category expertise that is unmatched in the pet and vet sector.
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Proactive Media Relations
In our first year of engagement for Tomlyn, we exceeded aggressive Key Performance Indicators (KPIs) by 25%, reaching more than 4 million pet owners on Facebook and Instagram. FWV Fetching’s paid social media strategy gained nearly 50,000 new website visitors and exceeded email lead generation KPI by more than 1,000%.
Enhancing Brand Awareness
One component of social media engagement for Vetoquinol included leveraging relationships with English and Western riders involved with the Champions Ambassadors program. We coordinated with the Ambassadors to host Facebook and Instagram Takeover Days to enhance brand awareness and secure new followers. Over 375,000 consumers were reached through this strategy, which generated more sales in target markets.
A Keen Eye
FWV Fetching’s pet and veterinary marketing specialists develop press materials, interview participants, pitch relevant stories and secure interviews in dozens of media markets throughout the country. This national publicity has created a steady increase in program participation, resulting in screenings for even more animals.