With a flavor as rich as the tradition that inspired it, Pendleton Whisky is dedicated to the sport of rodeo and those who celebrate the Great American West. Blended to achieve a premium taste and aroma profile, the oak barrel-aged whisky uses glacier-fed spring water from Oregon’s highest peak, Mt. Hood to achieve its smooth taste and rich, complex flavor.
For nearly a decade, FWV has served as the agency-of-record for Pendleton Whisky, working closely with the brand to generate heightened awareness, increased market share and case sales through integrated marketing initiatives. Today, FWV continues to support Pendleton Whisky with public relations, social media, influencer marketing, special events and creative services.
Video & Photography
In order to continue elevating social content across all of Pendleton Whisky’s social channels, we planned and executed a Western lifestyle shoot. Tapping into their strong authentic Western roots, we captured product and lifestyle photography, and video by traveling to ranches, Western towns and saloons. Over 200 pieces of heightened content captured in the Great American West are being integrated into Pendleton’s social channels, in both paid and organic posts.
OUT HERE THIS IS WHISKY
Known as the cowboy whisky with a firm foundation in Western culture, the brand was ready to spread its wings into new categories. Our goal was to continue to speak to new target consumers, without veering from the Western lifestyle values of the Pendleton brand and Pendleton core consumer. Our solution was an aesthetic that the general population could connect with and aspire to: Welcome to the American West. Out here, opportunity is as vast as the landscape and fortune favors those with the courage to pursue it. This national campaign spread across print, digital, social media, sales materials, and out of home, to name a few.
MEET ME FOR MIDNIGHT
Pendleton Midnight Product Launch
FWV launched Pendleton’s new 90-proof premium whisky, Pendleton Midnight, a new expression in their portfolio that was crafted to reach and attract a more mainstream consumer. By creating and hosting a consumer launch party with sold-out attendance in a new market, we secured over 2 million earned media impressions. The event helped generate over 750 new contacts for the brand’s email database, 400 consumer trials of product and a 420% increase in web traffic during the launch event time frame.
Pendleton Whisky Music Fest
PUBLIC RELATIONS & SOCIAL MEDIA
Living The Brand
Pendleton Whisky hosted media guests at a Colorado Ranch for a two-day immersive Western lifestyle experience. Editors and writers attended, which ultimately led to us securing more than 3.9 million earned media impressions across 38 publications including Food & Wine, Men’s Journal, The Tasting Panel and Chilled Magazine.