Over the past decade, FWV has helped strengthen global energy giant ABB’s position as an industry leader through public relations and media relations support for its North America division. In addition to promoting technological advancements and announcements for many of ABB’s business units, FWV’s top priority has been securing interviews with Tier 1 national consumer, business, and trade media outlets for some of ABB’s biggest annual conferences and events, including ABB Customer World, CERAWeek, SelectUSA, Hanover Messe and the ABB FIA Formula E NYC E‑Prix championship race weekend. FWV also provides issues management counsel and tactical support for several of ABB’s environmental groups.
INFLUENTIAL MEDIA TOURS
For the ABB FIA Formula E NYC E‑Prix, we pitched a media tour and executive interviews with Tier I and trade media outlets, securing attendance, and coverage from Bloomberg TV, Forbes, Barron’s, CNN, Gizmodo and more.
ELECTRIFYING NIAGARA FALLS
We pitched an announcement about ABB’s electrification of Niagara Falls’ iconic Maid of the Mist ferries. Through our efforts, the announcement was picked up by many national and local media outlets, and resulted in a contributed cover story for a leading trade publication.