ZIPPO TAPS FWV TO FUEL BRAND GROWTH
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FWV expands partnership as agency of record for both Zippo and Zippo-owned Case Knives
RALEIGH, N.C. (April 15, 2025) – French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, today announced it has been selected to lead PR efforts for Zippo Manufacturing Company (“Zippo”), the world-renowned maker of the iconic Zippo® windproof lighter. FWV has overseen public relations for Zippo-owned W.R. Case & Sons Cutlery Company (“Case Knives”) since 2021.
With a rich history spanning back to 1932, Zippo continues to lead its category with unwavering strength. FWV will build on this heritage by strengthening the brand’s connections with its loyal fanbase while driving growth in new markets. This includes supporting Zippo’s outdoor products and home and patio offerings.
“FWV has been a trusted partner for nearly five years, leading PR and influencer efforts for Case Knives with clear expertise,” said Brent Tyler, vice president of global marketing for Zippo and Case Knives. “Their consistent delivery of outstanding results has been instrumental to our success, and we are delighted to build on this strong partnership with Zippo.”
Over nearly a century, Zippo has built a reputation for innovation, unmatched quality and reliability, crafting products designed to stand the test of time. Bringing warmth, light and connection to every moment, Zippo’s diverse product lineup includes its classic windproof lighter, versatile fuel options, utility lighters, top-rated rechargeable hand warmers, heated seats, FlameScapes® ambient fire features and a broad range of fire starters and accessories tailored for outdoor adventures.
“Partnering with an iconic brand like Zippo is an incredible opportunity,” said FWV Chairman & CEO Rick French. “We are honored to help carry Zippo’s 90-plus-year legacy forward by supporting its expansion into new product categories.”
Both Zippo and Case Knives are proudly headquartered in Bradford, Pennsylvania, where their legendary flagship products are still manufactured today. This deep-rooted commitment to craftsmanship and quality will remain central as FWV works to amplify both brands’ stories, connecting them with new audiences while honoring their rich heritage.