TOP RALEIGH INFLUENCERS AND WHY BRANDS SHOULD WORK WITH THEM
Posted
By: Megan French Calderone, Influencer & Experiential Marketing Director
We may not be Hollywood, but we have our fair share of influential residents right here in Raleighwood. We’re sharing a list of a few of our favorite Raleigh influencers – and why brands should consider partnering with them.
French/West/Vaughan has been headquartered in downtown Raleigh since 1997, and we’ve helped dozens of local clients tap into the power of influencers over the last several years. We’ve created influencer marketing campaigns for companies that are just entering the Raleigh-Durham market to get them off to a strong start, as well as established and well-loved brands looking to build buzz around new products or service offerings.
Why we love these influencers
Utilizing local content creators, whether they’re microinfluencers or macro accounts, is a strategic way to heighten brand awareness, build credibility, gather fresh social media assets and give your business an overall boost. Raleigh-based influencers have the unique ability to reach a niche audience geographically, and they’re also relatable and authentic in a way global celebrities will never be. People love to follow social media influencers who live in the same place and have similar interests. Local influencers feel just like a friend or neighbor, so followers are more likely to trust their recommendations.
As an agency, we’ve worked with hundreds of different influencers, and these 10 Raleigh creators stand out from the pack. They check off all the boxes we look for when recommending and selecting influencers for our clients, such as high-quality photo and video content, authentic and engaged followers, and great professionalism and communication.
Check out 10 of the top Raleigh influencers, as well as some of the posts we’ve collaborated with them to create on behalf of our clients.
Megan Nichols of NC Eat and Play is based in the Triangle and helps her followers discover the best food, activities and vacations throughout the state.
Brayden Holt runs a TikTok account with videos of food and fun around Raleigh from the coolest parks for skateboarding to can’t‑miss food trucks.
Erika Gianni of Raleigh Hidden Gems knows all the secret spots and has the scoop on both popular and up-and-coming local businesses.
Megan Pintell’s TikTok and Instagram accounts will serve as your guide to Raleigh whether you’re looking to treat yourself to a spa day, grab ice cream with friends or try out a hiking trail.
Sabrina Servance has you covered with fabulous fashion and beauty inspiration and things to do around the Triangle.
You’ll be drooling over Briana & Roger’s feed full of delicious food and treats from Raleigh-Durham restaurants.
Susan of Experience Raleigh will help you plan the perfect itinerary for a day or night out on the town.
North Carolina travel influencers Christina and Carl Riley are based in the Raleigh-Durham area and feature local things to do and incredible destinations around the state.
@Dustin_Patrick_Smith & @BBBuffaloe
Twin dads Dustin Smith and Burton Buffaloe share lifestyle and family content from their hometown of Raleigh and beyond.
Craig and Caz of This Is Raleigh inspire residents to love where they live by posting about local events and hotspots. Plus, they’re licensed drone operators and capture some pretty stunning aerial footage of the city.
If you’re a brand ready to work with influencers but don’t know where to begin, reach out to us here. We have a dedicated influencer marketing team with extensive experience in the Raleigh market (and beyond!) who can help you dream up your next campaign and connect with the right creators.