STRUCTURE HOUSE SELECTS FRENCH/WEST/VAUGHAN AS PUBLIC RELATIONS AGENCY
Durham-based Residential Program is Nation’s Leading Weight Loss Center and Retreat
RALEIGH, N.C. (March 22, 2017) – French/West/Vaughan (FWV), one of the nation’s leading independent public relations, advertising and digital marketing agencies, today announced it has been selected by Structure House to spearhead the company’s media presence and heighten its distinction in the health care industry. Structure House is the foremost residential weight loss program serving the needs of participants who are looking to lose weight and improve their diet based on various behavioral and health-related issues.
FWV will oversee external media relations efforts for the facility, highlighting the numerous expert staff members, elite programs offered and upcoming initiatives such as a new spa building and an interactive demonstration center where guests learn from Executive Chef John Beverly how to prepare well-balanced, healthy meals and snacks.
Structure House provides comprehensive, interdisciplinary care in a comfortable and autonomous residential setting for adults struggling with weight management, obesity and Type 2 Diabetes, as well as binge eating or other types of psycho-emotional health problems. The facility has been providing expert and compassionate care since 1977.
“We are proud to be a next-generation health care program that continually innovates and evolves on behalf of all we serve – addressing not only the physical needs, but also the behavioral and mental needs of our participants,” said Stuart Hurley, Structure House CEO. “In partnering with FWV, we will be able to further showcase what sets Structure House apart from other weight loss centers and programs in the country – our long-standing expertise and proven results in providing behavioral health services.”
Beyond increasing industry visibility for Structure House, FWV is tasked with securing opportunities that advocate for the Structure House philosophy, promote the facility’s esteemed programs and generate inquiries from prospective participants. “After serving as the agency of record for Structure House from 2001 to 2011, FWV is elated to once again support the current needs of the facility under its new leadership,” said Rick French, CEO and Chairman of French/West/Vaughan.
About Structure House
Based in Durham, N.C., Structure House is a healthy weight loss and wellness program for adult men and women. The residential program utilizes a holistic approach that integrates behavioral skills training, nutritional expertise, and fitness conditioning in a healing and supportive environment to achieve lasting results. For 40 years, Structure House has built the foundation for healthy living, sustainable weight management, and recovery from emotional overeating for thousands of individuals. Much more than a diet program, Structure House helps participants develop the behaviors, attitudes, and lifestyle that will instill a lifelong (versus “quick-fix”) approach to healthy habits.
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa. National, international and local clients represented by the agency include Wrangler, ABB, PSCU, Hood River Distillers, Melitta, and Moe’s Southwest Grill restaurants. FWV is a partner in IPREX, the $200 million network of communication agencies, with 1,500 staff and 100 offices worldwide. For more information, please visit fwv-us.com.