Stephen Curry’s UNDERRATED Golf Tour Kicks Off Season Five
Posted
In collaboration with Midnight Dawn, French/West/Vaughan has helped drive awareness and growth for the Tour since its 2022 launch
RALEIGH, N.C. (June 29, 2026) – French/West/Vaughan (FWV), one of the nation’s most highly decorated independent public relations, advertising and digital media agencies, is proud to kick off its fifth consecutive season as PR Agency of Record (AOR) for Stephen Curry’s UNDERRATED Golf Tour (UNDERRATED Golf), a mission-driven business endeavor dedicated to expanding equity, access and opportunity for student-athletes from underserved communities through the game of golf.
Working alongside Midnight Dawn, THE·TEAM (formerly Wasserman) and Thirty Ink since the Tour’s inaugural season in 2022, FWV has helped elevate UNDERRATED Golf through strategic communications support, including local, national and international media relations, social media content development, community engagement and on-site support across U.S. and European tour stops.
As the Tour has expanded its footprint across the U.S. and internationally, FWV has supported major milestones including the launch of the European Tour in 2024, local youth clinics at tour stops nationwide and enhanced outreach to collegiate coaches. Over the years, the agency has secured more than 850 earned media placements on behalf of the Tour, generating coverage in leading national and sports media outlets including The Washington Post, Forbes, The New York Times and Sports Illustrated.
“Reaching our fifth U.S. season reflects how far UNDERRATED Golf has come since its launch,” said Midnight Dawn Senior Vice President Tom Dietz. “FWV has been a key partner in that journey, and together we’ve focused on growing awareness of the Tour and expanding opportunities for young golfers.”
“Our work with UNDERRATED Golf has always been rooted in partnership,” said FWV President & Partner David Gwyn. “Alongside Midnight Dawn, THE·TEAM and Thirty Ink, we’ve helped publicize the mission of the tour while creating unprecedented exposure for these amazing young golfers and human beings.”
This partnership underscores FWV’s deep expertise in the sports and entertainment (S&E) sector, with a portfolio that includes Charlotte FC, the Carolina Panthers, NASCAR, Formula E, SkyTrak Golf, Peter Millar, Carolina Courage and NCFC, and Steinberg Sports and Entertainment, among others. For more information about FWV’s S&E work, visit fwv-us.com/expertise/sports-entertainment.
About UNDERRATED Golf
UNDERRATED Golf, established by Stephen Curry in 2022, is a purpose-driven platform committed to expanding equity, access and opportunity in the game of golf for student-athletes from underrepresented communities and female players. Inspired by Curry’s own journey as an overlooked athlete, the initiative celebrates the underdog while working to level the playing field in a sport where opportunity has historically been limited. Through a competitive junior golf tour, mentorship programming and career development initiatives, UNDERRATED Golf provides talented young golfers with a national stage to gain exposure, build meaningful connections and unlock pathways to success on and off the course. For more information, please visit www.underrated.golf, and connect on social media via Instagram, Twitter and Facebook.
About French/West/Vaughan
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies. Headquartered in Raleigh, N.C., with offices in NYC, Detroit, L.A. and Tampa, FWV has received 45 Global or National Agency of the Year honors since its founding in 1997, along with more than 1,800 PR, advertising and digital marketing awards on behalf of its global roster of blue-chip clients. FWV is the parent company of fashion and lifestyle PR firm AMP3; pet and animal health practice Fetching PR; and Prix Productions, a feature and documentary film production company. FWV is a partner in IPREX, a $508 million network of communication agencies with 1,100 staff and more than 60 offices worldwide. For more information, visit fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Vimeo or Instagram.