NORTH CAROLINA PORK COUNCIL SELECTS FRENCH/WEST/VAUGHAN FOR STRATEGIC BRAND COMMUNICATIONS
Respected Voice in International Pork Industry Dedicated to Ensuring Socially Responsible and Profitable Operations in North Carolina
RALEIGH, N.C. (March 5, 2018) – French/West/Vaughan (FWV), one of the nation’s leading independent public relations, advertising and digital marketing agencies, today announced it has been selected by the North Carolina Pork Council (NCPC) to lead its consumer communications efforts. NCPC is the respected voice of the North Carolina pork industry, committed to providing meaningful leadership while promoting animal well-being and other considerations that ensure safety and public health.
FWV will provide strategic counsel and execution of consumer communications for NCPC, including brand positioning, creative development, media relations, social media, and paid media strategies. The agency will oversee NCPC’s consumer-facing communications designed to foster positive sentiment, engagement, and overall awareness of the pork industry and its impact on all North Carolinians.
NCPC is the oldest state pork producer organization in the nation that has operated under a mandatory checkoff funding system since its inception. Originally chartered in 1962 as the North Carolina Swine Industry Association, NCPC seeks to ensure sound public policy while generating awareness of the industry’s efforts to produce safe food, protect and promote animal well-being, safeguard natural resources, and have a positive impact on communities across the state.
“From the strides we’ve made with renewable energy, to our participation in local festivals statewide, the pork industry in North Carolina serves as an example of how we can be responsible stewards of the environment while providing positive benefits to our communities,” said Andy Curliss, CEO of NCPC. “Our partnership with FWV will help us tell all of those great stories that are the result of the efforts of hardworking hog farmers across the state.”
“We are incredibly proud to be working with the North Carolina Pork Council to promote the important work they are doing in our home state,” said Rick French, FWV Chairman & CEO. “North Carolina has a rich and proud history in the pork industry and we’re excited to play a role in its next chapter.”