Skip to content

Innovative Pet Licensing Brand, DocuPet, Selects FWV FETCHING as PR Agency of Record to Join Expanding Pet Practice


RALEIGH, N.C. (Jan. 25, 2022) — FWV Fetching, the division of French/​West/​Vaughan (FWV) dedicated to pet and animal health PR/​marketing, today announced it has been selected to support DocuPet, a revolutionary, pet-centric brand that provides the most advanced and fastest growing pet licensing program in North America. The newest addition to its client roster builds upon the agency’s continued expansion of clients in the pet and vet practice.

DocuPet founder and CEO Grant Goodwin’s mission is to provide a safe and happy home for every pet with a market-leading solution aimed at alleviating compliance and process challenges in the municipal pet licensing industry. Each year, millions of pets are cared for by over-crowded and under-funded shelters that allocate time and resources to lost pets who have loving homes but are temporarily displaced. To relieve over-burdened financial and human resources and boost licensing compliance within shelters and communities, DocuPet’s modernized platform provides these resources at no cost to allow partners to efficiently operate and deliver contemporary animal services. Equally accessible and rewarding for pet owners, DocuPet provides personalized designer tags, a secure online profile, frequent communication points, and the company’s free HomeSafe24/7 Lost Pet Service, which oftentimes returns pets home before they ever end up in community shelters.

DocuPet is disrupting the pet licensing industry with a game-changing business model. They have partnered with nearly 100 municipalities across the U.S., boosting license sales by an average of more than 85% and helping return hundreds of lost pets this year alone,” said FWV Senior Vice President, Leah Markham. With the continued expansion of our robust pet and vet practice, we are excited to engage with North America’s premier pet licensing business.

1 25 2

Launched in 2012, DocuPet has partnered with FWV Fetching to build upon its established presence and unprecedented market opportunity by increasing visibility with its customer base. FWV Fetching is focusing earned media efforts on local, regional and national consumer and trade publications to amplify DocuPet’s expansion into larger markets, while also coordinating thought leadership opportunities to tell the brand’s story and communicate the general importance of pet licensing.

Given FWV’s established pet practice, we are thrilled to have an agency partner with deep-rooted connections in the numerous target markets that can be leveraged to help us reach new audiences,” said Goodwin. Currently, only 13% of pet owners comply with mandatory licensing laws nationally, and DocuPet has a proven formula to significantly boost both compliance and municipality revenue. We are eager to work alongside an agency like FWV that sees DocuPet’s potential for continued growth and success.”

FWV Fetching specializes in delivering results through innovative campaigns. Founded in 2003 by Kristen Levine, it was the nation’s first agency dedicated exclusively to pet and animal health clients.

With extensive industry experience, established relationships and boundless creativity, it has a reputation for elevating visibility and consumer loyalty for new and existing brands. Now a division of FWV, clients include the American Pet Products Association, Healthy Pet, I‑CAT Feline Thyroid Treatment Centers, IDEXX and Northeast Veterinary Dermatology Specialists.

Back to News