French/West/Vaughan Earns Campaign of the Year Honor at 2026 PRNEWS Platinum Awards

RALEIGH, N.C. (Oct. 7, 2026) – French/​West/​Vaughan (FWV), one of the nation’s leading independent public relations, advertising and digital media agencies, was recognized with two national honors during the 2026 PRNEWS Platinum Awards, which recognizes the campaigns, teams and individuals setting the standard for excellence across the public relations industry. 

FWV received the Campaign of the Year award in the Healthcare/​Pharmaceutical category for ​“FWV Works Behind the Scenes to Reveal Dolly Parton Children’s Hospital.” Earlier this year, FWV led the integrated marketing initiative behind the renaming and brand transition of one of Tennessee’s leading children’s hospitals, transforming the 89-year-old East Tennessee Children’s Hospital (ETCH) into the newly christened Dolly Parton Children’s Hospital, also known as ​“Dolly Children’s.”

The award comes as FWV continues to support Dolly Children’s through integrated communications and marketing efforts. Most recently, the agency worked alongside Dolly Children’s, CBS Mornings and People Magazine to celebrate ​“9 to 5 Day,” a Sept. 25 fundraising campaign inviting supporters to donate $9.25 in a nod to Parton’s iconic hit song, ​“9 to 5.” The campaign aimed to help carry forward Dolly’s legacy of giving and support the hospital’s mission for generations to come.

The agency also received five honorable mentions, including:

• Branding Campaign: ​“Palette of the West: FWV Supports Pendleton Whisky in Shaping Western Art and Culture”
• Creator & Influencer Campaign: ​“FWV and Pendleton Whisky Turn Up the Heat on Outdoor Grilling”
• Emerging Brand Campaign: ​“FWV Lifting RTA as ​‘The Way To Go’”
• Media Relations Campaign | Nonprofit: ​“FWV Media Blitz a ​‘Smart Move’ for Raleigh Economic Development”
• Visual Storytelling Campaign: ​“FWV Amplifies ​“Click It or Ticket” Initiative through Sounds of Safety”

In addition to these, FWV was named to the 2027 Agency Elite Top 120 list, which spotlights an exceptional class of PR and communications agencies setting the pace for the industry. Representing firms of every size and specialization – from independent agencies to global powerhouses – this year’s honorees were selected by the PRNEWS editorial team for standout services, culture, client impact and innovation.

The PRNEWS Platinum Awards recognize communications professionals, teams and campaigns demonstrating the highest levels of innovation and expertise in the industry. This year’s honorees gathered for an awards event in New York City on Oct. 6, attended by more than 300 marketing and communications professionals, including representatives from FWV. The event also celebrated members of PRNEWS’ 2027 Agency Elite Top 120.

Headquartered in Raleigh, FWV has amassed more than 1,800 PR, advertising and digital marketing awards on behalf of its blue-chip client roster. 

About French/​West/​Vaughan

French/​West/​Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies. Headquartered in Raleigh, N.C., with offices in NYC, Detroit, L.A. and Tampa, FWV has received 45 Global or National Agency of the Year honors since its founding in 1997, along with more than 1,800 PR, advertising and digital marketing awards on behalf of its global roster of blue-chip clients. FWV is the parent company of fashion and lifestyle PR firm AMP3; pet and animal health practice Fetching PR; and Prix Productions, a feature and documentary film production company. FWV is a partner in IPREX, a $508 million network of communication agencies with 1,100 staff and more than 60 offices worldwide. For more information, visit fwv​-us​.com or follow us on Facebook, X/​Twitter, LinkedIn, Vimeo or Instagram.