Agency to Lead Development of Global Movement
RALEIGH (July 13, 2017) – French/West/Vaughan (FWV) one of the nation’s largest independently-owned public relations, advertising and digital marketing agencies, has been selected as the strategic marketing partner for Rise Against Hunger, the U.S.-based organization dedicated to ending the global food crisis. FWV has been tapped to lead the development of an international grassroots movement to help the non-profit achieve its mission to eradicate hunger worldwide by 2030.
Rise Against Hunger was founded in 1998 under the name “Stop Hunger Now” by former U.S. Marine and Vietnam veteran Ray Buchanan, a United Methodist minister. Led today by CEO Rod Brooks, the organization was rebranded in early 2017 to become Rise Against Hunger. In February, Rise Against Hunger initiated a search for a strategic marketing partner to help develop a campaign to generate global awareness, engagement and activism. FWV was selected as agency-of-record following a review of 17 national marketing firms.
“Our collective obligation to end hunger transcends politics, class and religion, and we’re confident that having a partner like FWV will enable us to inspire people around the world to join us,” said Brooks. “Food insecurity leads to instability on every level, so this challenge is not only our moral responsibility, it is a basic human necessity that affects us all.”
Statistical analysis shows that a global commitment to mobilization can not only help provide food and nutrition to the world’s most vulnerable populations, but also provide life-changing aid, education and sustainable resources to stabilize food security in high-risk regions and effectively end hunger by 2030.
Based in Raleigh, N.C., Rise Against Hunger has grown into a global operation with over 376,000 volunteers. One of its primary services is producing and packaging nutritious meals that are distributed to partners in countries around the world. More than 320 million meals have been packaged by volunteers, reaching those in need throughout 74 countries. Rise Against Hunger programs also include skills training and education, clean water initiatives, business and agricultural assistance, health and nutrition awareness, and crisis response.
“We are honored and excited to play such an important role in the Rise Against Hunger mission to end world hunger in our lifetime,” said Rick French, FWV Chairman and CEO. “We are starting by putting that mission front and center in the hearts and minds of all Americans with the message that this is possible, and that we can do it together.”
FWV will be responsible for strategic planning, creative design, writing, earned and social media, program activation, event management and partnership development for Rise Against Hunger. Campaign components will roll out over the next several months, hitting full speed in 2018.
“We’ve seen how powerful the experience of personal involvement can be in motivating people and creating passion for helping others,” said Brooks. “By creating a movement to connect and engage with people here at home and around the world, giving them the opportunity to be a part of a global phenomenon, Rise Against Hunger will be the catalyst that finally ends the hunger crisis on our planet.”
Headquartered in Raleigh, FWV has offices New York, Tampa and Los Angeles.
About French West Vaughan
French West Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa. National, international and local clients represented by the agency include Wrangler, ABB, Hood River Distillers, Melitta, NATHAN, Fleet Feet, Concord Hospitality, Peter Millar, Paralyzed Veterans of America, International Gemological Institute (IGI) and Moe’s Southwest Grill restaurants. FWV is a partner in IPREX, the $200 million network of communication agencies, with 1,500 staff members and 100 offices worldwide. For more information, please visit www.fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Pinterest or Instagram.