FRENCH/WEST/VAUGHAN RECEIVES TWO CAMPAIGN OF THE YEAR AWARDS ON BEHALF OF LONGTIME CLIENT WRANGLER
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RALEIGH, N.C. (June 26, 2023) — French/West/Vaughan (FWV), one of the nation’s leading independently held public relations and integrated marketing agencies, has added two more awards to its trophy case: The agency received Campaign of the Year recognitions in the “Media Relations” and “Event and Experiential Campaign” categories for work on behalf of Wrangler and its 75th anniversary on PR Daily’s Top Agencies Awards List for 2023.
Celebrating more than seven decades of the denim brand during the height of mainstream interest in the western lifestyle, FWV focused on creating an authentic experience for national media that honored Wrangler’s rich heritage in the space while previewing its latest fashion-forward collaborations. The agency led an immersive press trip in Cheyenne, Wyoming, showcasing all the cowboy lifestyle has to offer, including a day at the world’s largest outdoor rodeo, Cheyenne Frontier Days, and time spent on an authentic working ranch – all while sharing Wrangler’s rich history and culture along the way.
“It is an honor for French/West/Vaughan to be distinguished among some of the nation’s leading PR firms, all of which are also doing extraordinary work,” said FWV Chairman & CEO Rick French. “What makes this even more rewarding is that it is for our work with Wrangler, the agency’s first and longest-standing client of more than 25 years. Although FWV has activated plenty of event and media experiences for Wrangler, these awards are indicative of the creativity and innovation our team has continued to bring to this account for more than a quarter century – and the commitment we will maintain for years to come in this partnership.”
PR Daily’s Top Agencies Awards recognizes excellence in client service, strategic thinking, creativity and innovation. Honorees landing on the Top Agencies Awards List for 2023 were recognized at a luncheon on Wednesday, June 14, at the Yale Club in New York City. This special event brought industry professionals and agencies together to recognize and honor the exceptional achievements within the public relations and communications realm.
“This recognition serves as a testament to French/West/Vaughan’s dedication to pushing boundaries, driving meaningful impact and delivering results that exceed expectations. It further reinforces the agency’s commitment to excellence and positions it at the forefront of the industry,” said Brendan Gannon, Senior Marketing Manager for Awards Programs at PR Daily.
Headquartered in Raleigh, FWV has offices in New York, Tampa, Los Angeles, Greater Boston and Detroit. Since its founding in 1997, FWV has amassed more than 1,500 PR, advertising and digital marketing awards on behalf of a blue-chip client roster and has now been named National or Global Agency of the Year 25 times.