RALEIGH, N.C. (Aug. 4, 2022) — French/West/Vaughan (FWV), one of the nation’s 20 largest independently held public relations and integrated marketing agencies, has been selected to support public relations and content development for The Advertising Checking Bureau, Inc. (ACB), key experts in turnkey channel marketing solutions.
A leader in the development and administration of channel marketing programs, ACB is trusted by leading brands to deliver results in its rebate, spiff incentive, Co-op/Market Development Funds (MDF) and brand compliance programs. Founded in 1917, ACB is the largest in-house provider of Incentive Management services in the U.S. The company has extensive experience in the administration of both B2B and B2C incentive programs in over 25 industries, partnering with more than 200 manufacturers and brands. Constantly shifting to meet the ever-changing needs of the marketplace, ACB has watched history evolve and pioneered many innovations and new industry standards along the way.
“ACB has delivered industry-leading marketing programs and technology solutions to brands and manufacturers around the globe for 105 years. It is an honor to partner with a team committed to the level of innovation and client service it takes to achieve such trust and longevity in this industry,” said Jenny Pilewski, executive vice president at FWV. “We were first introduced to ACB through several shared clients across multiple industries including retail, heavy machinery and consumer products, and we look forward to generating well-earned awareness of their unmatched expertise and service offerings, particularly as the incentive marketing industry continues to shift.”
In addition to strategic PR planning, messaging development and targeted outreach to key industry contacts, FWV will build upon ACB’s established presence by increasing visibility with potential new brands. FWV is fully equipped to build and act on relationships within the advertising technology, retail, auto and pet industries to fully engage ACB’s biggest verticals.
“Our offerings provide such a unique opportunity for brands to better support their channel partners and consumers. Our clients quickly come to recognize the importance of our team and resources to their marketing strategies after we start working together,” noted Russ Mann, vice president of marketing at ACB. “We’re certain that FWV will act fervently to showcase our services and solutions to help brands meet their channel incentive objectives.