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FRENCH/WEST/VAUGHAN ANNOUNCES NEW HIRES ADDING TO ITS GROWING TEAM OF EXPERTS

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Agency Welcomes Social Content Director, Paid Social Manager and Account Executive

RALEIGH (August 22, 2019) – French/​West/​Vaughan (FWV), one of the nation’s largest independently-owned public relations, advertising and digital marketing agencies, today announced the addition of three new hires in its Raleigh headquarters. 

Danny Nowell joins FWV as Social Content Director and will concept and lead integrated campaigns, support experiential activations, and provide best-in-class social media solutions for agency clients including Wrangler and Pendleton Whisky, among others. Nowell joins FWV from Team Epiphany, where he wrote copy and directed digital and social projects for Nike, Hpnotiq, JBL Audio and W Hotels. Nowell is a graduate of the University of North Carolina at Chapel Hill and holds an MFA from Warren Wilson College.

Nicole Lavric joins FWV as Paid Social Manager. In her new role, she will lead planning and buying on Facebook, Pinterest, LinkedIn, Snapchat, and Twitter for agency accounts. Lavric was previously Marketing Director at Duplin Winery where she developed and executed marketing plans and programs for the winery. Prior to Duplin, Lavric was a Social Media Director at NewMedia Digital and Social Media Coordinator for The Brandon Agency. Lavric is a graduate of Penn State University. 

Amy Lipsky joins the agency as Account Executive and will provide support to a variety of FWV’s consumer, sports, entertainment and non-profit clients. Lipsky recently relocated to Raleigh from Nashville where she worked as a publicist at Sacks & Company. Previously, she was the director of artist development at Loud & Proud Records and provided social media management and marketing support for artists and events. Lipsky is a graduate of Belmont University.

We are pleased to welcome these talented marketing professionals to FWV,” said Rick French, Chairman & CEO. Their collective industry experience will be an agency asset as we continue to further expand our client list and enhance the quality of services we provide.”

FWV employs more than 100 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, New York City, Los Angeles and Tampa offices.

Danny Nowell
Nicole Lavric
Amy Lipsky


About French/​West/​Vaughan

French/​West/​Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa. National, international and local clients represented by the agency include Wrangler, ABB, Proximo, Melitta, Bassett Furniture, Volvo Trucks North America, the V Foundation for Cancer Research, Moe’s Southwest Grill and the N.C. Department of Transportation. Owned or affiliated companies include fashion and lifestyle PR firm AMP3 (New York City), pet and veterinary PR practice FWV Fetching and feature film development imprint Prix Productions. FWV is a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, please visit www​.fwv​-us​.com or follow us on Facebook, Twitter, LinkedIn, Vimeo or Instagram

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