FWV ADDS HULU ALUM TO SOCIAL MEDIA AND INFLUENCER TEAM

RALEIGH, N.C. (Jan. 15, 2025) — French/​West/​Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies, has welcomed Caroline Newberry to the agency as Associate Vice President, Social Media & Influencer Marketing. Newberry brings over a decade of experience running social media and influencer marketing campaigns on both the agency and brand side.

Prior to joining FWV, Newberry was a senior manager at Hulu, where she led the creation of 4,000+ social media posts to promote Hulu Original shows such as ​“Tell Me Lies” and ​“Vanderpump Villa.” She also executed event social coverage and partnerships with influencers and talent. Prior to that, she was the director of social at Los Angeles-based Unfold Agency, which was Hulu’s agency of record, and held positions as a social media producer for Tiny Dino Agency and as a creative YouTube producer for Cartoon Network. 

Newberry graduated from Flagler College in St. Augustine, Fla., with a bachelor’s degree in English. She recently relocated from L.A. to Raleigh, N.C., and is leading key agency accounts in verticals including Western lifestyle, spirits, fashion & lifestyle and sports & entertainment. 

“Caroline brings deep expertise in crafting social media strategies that drive engagement and leading influencer partnerships for top tier brands. She will be a tremendous asset in helping our clients elevate their social media presence, especially within the entertainment and lifestyle space,” said FWV Vice President of Social Media, Influencer and Experential Marketing Megan Calderone.

FWV employs more than 140 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, New York City, Los Angeles and Detroit offices. To find information on careers at FWV, visit fwv​-us​.com/​C​a​reers.