In January, 2017, FWV acquired Fetching Communications, a leading pet and veterinary PR and marketing firm based in Tampa, Fla. Widely recognized as a marketing innovator in the pet-related consumer products and pet care industries, the acclaimed boutique agency complements FWV’s expertise in the equine and consumer lifestyle categories. Rebranded as FWV Fetching, the new division operates as a wholly-owned business unit of FWV. The acquisition also included the Fetching subsidiary PetPR.com, the pet industry’s only dedicated news release distribution service.
FWV Fetching is led by Senior Vice President Kristen Levine, regarded as one of the foremost pet marketing experts in the U.S. Levine originally founded Fetching in 2003, establishing the nation’s first marketing and PR firm focused exclusively on the pet and veterinary industries. The company built a national reputation as a trusted marketing and communications resource for pet-positive companies, veterinary practices and related organizations, including the American College of Veterinary Ophthalmologists, PetSafe® Brand, Calmz® Anxiety Relief System for dogs and John Paul Pet, created by John Paul Mitchell Systems.
As a specialized marketing practice with established relationships across multiple industry verticals, FWV Fetching can help companies not endemic to the pet product category gain entry into the pet, pet-owner and pet-lifestyle marketplace. Combined with our long-running history working with equine organizations, equestrian lifestyle brands and related consumer products, FWV Fetching offers a level of category expertise that is unmatched in the pet and veterinary sectors.