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FWV Takes Equity Position in Consumer PR/Influencer Marketing Agency Big Picture PR


SAN FRANCISCO – French/​West/​Vaughan (FWV), one of the nation’s largest independently-held public relations, advertising and digital marketing agencies, has taken an equity stake in San Francisco, Calif.-based Big Picture PR (BPPR), a consumer lifestyle PR and influencer marketing agency with offices in Los Angeles and New York City representing dynamic brands and companies in the fashion, wellness, fitness, beauty, consumer tech and retail spaces.

Big Picture PR founder Amy Cunha, an alumnus of Porter Novelli and Burson-Marsteller, launched her agency in 2004 and will retain her role as its president and agency partner, overseeing the day-to-day work of the firm and its eight associates. Terms of the deal with FWV were not disclosed. 

BPPR client experience includes highly successful global campaigns for Arcadia Group brand Wallis, Brilliant Earth, Baggu, Perricone MD, Wet Seal and Lunar Design, as well as Alpine Headphones and Norwest Venture Partners. Current BPPR clients include Floatley Intimates, Gigi Pip Hats, Liverpool Los Angeles, and a number of retail/​consumer tech companies, including NetVirta.

BPPR joins Tampa-based Fetching Communications (now FWV Fetching), the nation’s oldest pet and veterinary PR firm; CGPR, a Boston-based outdoor lifestyle PR firm; New York City-based AMP3 PR, a fast-growing fashion and lifestyle PR firm; and Prix Productions, an L.A.-based film production company, as FWV portfolio companies.

BPPR will maintain its brand and its San Francisco office at the famous Presidio and will adjoin its L.A. and New York offices with existing FWV offices in those cities in 2022.

FWV, which will celebrate its 25th anniversary in early 2022, has been looking for the right partner in the Bay Area for some time, given the explosive growth of the tech sector in North Carolina’s Triangle region. French said he believes he has found it in Cunha and her team.

What we really like about the work being done by Amy and her team is it complements our existing portfolio of clients in consumer and lifestyle marketing across all of our offices, while adding a strong consumer tech practice to our agency,” said French.

For Cunha, folding her firm into FWV’s portfolio of agency brands provides her team and clients access to additional in-house creative, digital and paid media services, and a broader network of offices and people to help fuel BPPR’s growth.

I’m excited to partner with FWV as we expand our offerings to clients beyond our rich editorial and consumer brand-building heritage​,” said Cunha. The breadth of FWV’s​expertise and​services will enable us to​better service clients through an integrated​offering of PR, influencer marketing, advertising, digital​marketing, brand creative​and other areas of specialty​.​We look forward to the growth of Big Picture PR​with FWV as we continue creating​successful​editorial, branding and e‑commerce campaigns for current and future clients.”

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Pictured: Amy Cunha

Leah Knepper

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