RGAA PR is a NYC based Hispanic PR, branded content, marketing and communications strategy boutique with a strong focus on soccer, music, entertainment, technology, and youth markets. PR industry veteran Raul Gonzalez, founded it in 2011 and FWV acquired a 50% interest in the firm in 2015. It is housed within our Madison Avenue office.
As a fast-paced boutique that is immersed in the Hispanic market, RGAA PR has led U.S. Hispanic PR campaigns for Electronic Arts (NASDAQ: EA), including the EA SPORTS FIFA, Need for Speed, and UFC video game franchises. It has also led North American PR efforts for Sega Sports Interactive’s Football Manager, and the Mexican F1 Grand Prix 2016. It also produces and places branded content pieces on broadcast and digital platforms for its clients, media partners, and individual soccer talents and musical artists that it represents. RGAA PR has been lauded for its experiential marketing practice via event production that has brought together renowned musicians and athletes to create unique performances and publicity stunts for EA SPORTS FIFA launch events, the New York Red Bulls of Major League Soccer, and countless others. As a music and brand consultant, Raul and his agency have worked with many international artists, ranging from Mexico’s Café Tacuba, Venezuela’s Amigos Invisibles, the UK’s Ladytron, hip-hop icon and actor Snoop Dogg, and many others.