The fourteen Triangle-area Moe’s Southwest Grill locations recently announced their partnership with the 2009 Triple-A National Champion Durham Bulls to launch a three-year promotional deal.
As part of that deal, we are working with the Triangle marketing cooperative to attend events in the community with the help of the first-ever Wool E. Bull Moe-bile vehicle, which travels with the team’s well-loved mascot, Wool E. Bull, to an estimated 300 events and special appearances every year. Throughout the season, the Wool E. promotional team attends games, community and store events to play games and offer chances to win prizes including Durham Bulls tickets and an iPad.
As part of the promo team, we see first-hand the positive interaction consumers are having with the Moe’s brand. Whether at a store radio remote or out at a fundraising 5k, we see people making the connection that Moe’s is not just a place to eat but a part of our community.
Durham Bulls’ fans are also enjoying the Moe’s presence at games throughout the season. Moe’s is all about fun, family, friends and great food, it’s a perfect pairing with America’s favorite pastime.
In addition, the partnership with the Bulls benefits fans by providing them with exclusive catering offers by visiting www.MoesTriangleCatering.com. There are specials for both kids and adults that can used for meetings, parties and backyard fiestas. So be sure to honk if you see the Moe-bile around town, stop by to toss a game of “Moe’s Bags” or pick up a popular hand fun in the sweltering North Carolina summer, and call your local Moe’s to spice up your next office meeting or party.
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