Public relations is often associated with generating huge amounts of press coverage for clients. FWV does that in spades. However, public relations is about more than generating ink. In fact, sometimes the best outcome is no story being written at all. What public relations does best is orchestrate mutually beneficial relationships between interested parties. Sometimes that takes the form of arranging an interview between your CEO and The Wall Street Journal. Other times it means putting together an analyst tour, planning an annual shareholders meeting, proactively managing a crisis situation, implementing an employee communications campaign or building a grassroots marketing strategy that allows for one-on-one interaction between a company and its constituents. In short, public relations is about a lot more than publicity – it's about defining and helping you achieve your most important business goals.
Services Include:
Issues and Reputation Management
Crisis Planning and Counseling
Employee Communications
Investor and Analyst Relations
Media Training and Speakers Bureau Support
International, National, Regional, Local and Trade Media Relations
Grassroots Consumer and Trade Promotions
Word of Mouth and Buzz Marketing
Brand Development and Product Introductions