To mark its 10-year anniversary, FWV has opened a virtual office in the online community of Second Life, creating an interactive haven where people from around the world can communicate, explore, create, run businesses and more. The game itself has a real economy where residents can buy and sell virtual land and goods. With over 3.1 million registered users, Second Life has caught the eyes of corporate marketers looking for new ways to showcase their brands to consumers. As new options for product branding are made available utilizing the online community, FWV is steadfast in its commitment to providing clients with the most cutting-edge and effective range of services.
“For lifestyle brands, Second Life is definitely something to be reckoned with and at the very least investigated thoroughly as a marketing medium. And, upon entering Second Life, it’s imperative to have a plan for how to use this cyber world to achieve your marketing and communications objectives. Creating a presence and not constantly activating programs completely defeats the purpose of the virtual location.”
David Gwyn, Executive Vice President and General Manager
