RALEIGH, N.C. (February 10, 2010) – French/West/Vaughan (FWV), one of the nation’s largest independent public relations, public affairs and brand communications agencies today announced that it has been retained by the Moe’s Southwest Grill Raleigh Cooperative, which comprises 13 fast casual locations in the Raleigh-Durham area.
FWV will develop and execute an integrated marketing campaign designed to increase store traffic and stimulate trial through advertising, community partnerships, public relations and social media. Emphasis will be on engaging consumers in creative ways, and adding value to their dining experience in order to build loyalty and encourage viral buzz.
“The Moe’s Southwest Grill brand is all about great food in a friendly and social environment punctuated by references to TV, movies and music,” said FWV Chairman and CEO Rick French. “We are absolutely thrilled to bring this to life in new, more robust ways, reminding consumers it is ok to laugh and have fun where you eat.”
“FWV demonstrates the imagination and ingenuity necessary to really amp up our marketing efforts,” said Moe’s Southwest Grill Raleigh Co-Op President Jennifer Wade. “Their experience, energy and insights about our business make them an ideal partner to grow our presence in this market.”
Initial priorities include increasing awareness of the 25 fresh ingredients and “Lighten up Frances” menu which includes lettuce wraps, whole wheat tortillas, lower sodium menu items and more.
About French/West/Vaughan
French/West/Vaughan (FWV) is the Southeast’s largest independent public relations, public affairs and brand communications agency. FWV has received numerous industry awards and accolades, and was named a 2006 finalist for PR Week magazine’s “Midsize PR Agency of the Year” award. National and international clients represented by the agency include the Coca-Cola Company, Wrangler, the Justin Boot Company, the International Gemological Institute, Divi Resorts, Blinds To Go, The Free Enterprise Nation and OTB Records. The agency’s creative department provides award-winning advertising, graphic design and media planning and placement services for a wide range of clients. FWV is headquartered in Raleigh and has offices in New York City and Tampa. For more information, please visit www.fwv-us.com.
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