FWV will create and implement a comprehensive marketing program encompassing media relations, social marketing and events to draw attention to the historic homes and the overall mixed use project that comprises the development which is near the Governor's Mansion in downtown Raleigh - an area experiencing its own resurgence as people return to the city center to work, live and play.
"Like Charleston, Savannah and Richmond, Raleigh is a historic town, rich in architecture and Southern charm. Its advantage, though, is a superior quality of life made possible by a relatively stable and diverse economy, thriving technology sector, internationally-renowned universities, state capitol and more," said Rick French, FWV Chairman and CEO.
"Some of these homes haven't been on the real estate market since Reconstruction, making this a once-in-several-lifetimes investment opportunity," he continued. "I am very proud FWV is part of downtown Raleigh's revitalization and I am especially pleased to say Blount Street Commons is open for business."
"It is critical our communications be on-point and I can think of no agency more grounded in the community or better able to bring the Blount Street Commons vision to life," said David Welch, President, Southeast Region for LNR Property Corporation's Commercial Property Group. "I am especially impressed by FWV's ability to bridge messages and strategies across traditional and new media as well as their work on behalf of the Downtown Raleigh Alliance."
Blount Street Commons (http://blountstreetcommonsraleigh.com/) is as contemporary as it is historic and brings a much needed rebirth of one of Raleigh's most historic neighborhoods. A modern community grounded in the roots of Raleigh's history, Blount Street Commons provides easy access to traditional downtown, the newly renovated Seaboard Station and more than 140 fine restaurants, shops and bars. With downtown booming and the ability to offer such unparalleled charm, this community promises to afford future homeowners the quality, convenience and culture they deserve.
About French/West/Vaughan
French/West/Vaughan (FWV) is the Southeast's largest independent public relations, public affairs and brand communications agency. FWV was named a 2006 finalist for PR Week magazine's "Midsize PR Agency of the Year" award, and was named the Holmes Report's 2004 National Consumer Agency of the Year. National and international clients represented by the agency include the Global Water Foundation, the Coca-Cola Company, Wrangler, the Justin Boot Company, Canada Post, the International Gemological Institute, Divi Resorts, OTB Records and Nfinity Shoes - the official shoe of cheerleading. Regional public relations clients include North Carolina State University, the Central Intercollegiate Athletic Association and Tweetsie Railroad, among many others. The agency is headquartered in Raleigh and has offices in both New York City and Tampa. The agency's creative arm, FWV Distilled, was established in 2007 and provides award-winning advertising, graphic design and media planning and placement services for a wide range of clients. For more information, please visit www.fwv-us.com.
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