RALEIGH, N.C. (JUNE 16, 2009) - FWV Distilled - the advertising, graphic design and eMERGING media arm of powerhouse public relations firm French/West/Vaughan - announced today that it has launched a newly designed Web site for Health Decisions, a full-service, global clinical research organization (CRO) based out of Durham, N.C.
The Web site (http://www.healthdec.com/) features a revised layout of the site's functionality to maximize accessibility and ensure a positive, information-rich experience for visitors. The design also includes a new brand look that uses soft white colors and flowing lines to convey Health Decisions' modern, innovative brand.
"Health Decisions is one of the true trailblazers in the clinical trial space, and it's an honor to help them get that story out," said Adam Cohen, partner and executive creative director of FWV Distilled. "What Health Decisions does this year, everyone else will be doing three years from now. It is a great company to be associated with."
Web site visitors will learn about Health Decisions' "agile clinical development" methodology, the technology developed to support it, and the drastically decreased time-to-market that it affords clinical trial sponsors. Comparative graphics give customers detailed information about the benefits of Health Decisions' approach, and visitors can also check out the new Health Decisions Blog and Media Center to learn more about this innovative company.
"One of the greatest benefits that our clients receive is a clearer perspective into the inner workings of their clinical trial. This gives them the ability to make informed decisions and a greater level of control," said Ryan Hedspeth, Health Decisions director of marketing. "We needed an agency that understands the Web 2.0 environment to help us convey this same level of transparency in the new Health Decisions Web site, and FWV Distilled clearly accomplished this."
About Health Decisions
Health Decisions, a global clinical research organization (CRO), leads the industry in trial efficiency. Through integrated technology and agile clinical development methods that apply adaptive principles to both trial design and operations, Health Decisions provides sponsors unprecedented transparency and control and produces results 10-25 percent faster than traditional approaches.
Health Decisions is headquartered in Durham, N.C., with over twenty years of drug development experience in setting new standards of speed and accuracy for pharmaceutical, biotech and medical device companies in Phase I-IV trials across all major therapy areas. For more information, please visit the company's Web site at www.healthdec.com.
About FWV Distilled
FWV Distilled is an independent advertising, graphic design, media planning and placement and eMERGING media agency that was formed in November 2007 through a partnership between French/West/Vaughan - the Southeast's largest independent public relations firm - and Distill, one of North Carolina's most highly acclaimed creative advertising boutiques. Both companies have well-established histories of producing breakthrough, award-winning creative work for a wide range of clients. Clients represented by FWV Distilled include the Downtown Raleigh Alliance, Black Diamond Capital Group, and the Central Intercollegiate Athletic Association (CIAA), among many others. The agency is headquartered in Raleigh. For more information, please visit http://www.fwvdistilled.com/.
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