RALEIGH, N.C. (September 23, 2008) - French/West/Vaughan (FWV), one of the nation's largest independent public relations, public affairs and brand communications agencies, has been selected by Blinds To Go to provide public relations counsel and marketing support for the company.
The agency will be responsible for media relations activities for the Blinds To Go brand (http://www.blindstogo.com/), North America's largest manufacturer and retailer of blinds and shades. The company operates 110 stores in eastern Canada and the United States and is recognized for its wide selection, high quality, immediate delivery and exceptional customer service.
"FWV has extensive home experience and a clear understanding of the industry, which appealed to us as we embark on our first ever public relations campaign to help us build the brand," said Nkere Udofia, Vice Chairman for Blinds To Go. "As we expand into new markets in the United States, their resources and strategic approach will be invaluable."
"We are really excited to have the opportunity to work with an organization that takes its employee development so seriously, is socially and environmentally responsible, and delivers quality, custom goods at reasonable prices," said FWV President and CEO Rick French. "FWV has a history of taking brands to the next level, and we are eager to use that to help Blinds To Go communicate its many important messages."
About French/West/Vaughan
French/West/Vaughan (FWV) is the Southeast's largest independent public relations, public affairs and brand communications agency. FWV was named a 2006 finalist for PR Week magazine's "Midsize PR Agency of the Year" award, and was named the Holmes Report's 2004 National Consumer Agency of the Year. National and international clients represented by the agency include the Coca-Cola Company, Wrangler, Justin Boot Company, Canada Post, Speedo, AstroTurf, TVG - America's Horseracing Network, the International Gemological Institute, Native Trails, Divi Resorts and Ariston Appliances. The agency is headquartered in Raleigh and has offices in New York City and Tampa. The agency's creative arm, FWV Distilled, was established in 2007 and provides award-winning advertising, graphic design ad eMERGING media services for a wide range of clients. For more information, please visit http://www.fwv-us.com/.
