I am sure there are a lot of people that are tired of hearing about the oil spill, others that are constantly intrigued by the daily updates, and those people that are actually suffering the devastation that President Obama has called the worst environmental disaster America has ever faced. Regardless of where you stand, here is an initiative that FWV was able to accomplish on behalf of our client Security Point Media in an effort to assist in any way we can.
Before the oil had even hit Florida’s beaches, the negative effects on the tourism industry began washing ashore. Of all the threatened states, Florida has the most to lose. Tourism is its economic lifeblood, its largest industry, generating $60 billion in spending from more than 80 million visitors a year, bringing in 21 percent of all state sales taxes and employing nearly 1 million Floridians. Tourism is already experiencing signs of suffering even in areas as yet unaffected by oil on the beach.
As the innovator of airport security checkpoint advertising, Security Point Media has the ability to engage with an elusive but highly coveted group of consumers: people who like to travel. By enlisting the support of the American Advertising Federation and along with Zappos.com, the company conceived the “Champion a Cause” Creative Challenge hoping to leverage the creative juices of over 40,000 AAF members nationwide. The challenge is to design a SecureTray® campaign advertisement reminding travelers that the Sunshine State is open for business. The goal is to keep Florida-bound flights full.
The 1st place winning design will be produced and featured in select airports across the country compliments of SecurityPoint Media, and will also receive $1,000. Prizes will also be awarded to 2nd and 3rd place. All winners will be featured on the AAF website, the SecurityPoint Media website and in a press release announcement.
Besides recognition, I hope that AAF members all around the country see the unique opportunity they have to contribute their creative talent in a way that will ultimately help the state of Florida in this time of crisis. And, I certainly am looking forward to viewing the designs and being a part of such positive project in light of this disaster.
SecurityPoint Media works in compliance with the Transportation Safety Administration and has successfully streamlined airport check-in processes in 22 airports nationwide. For more details, visit http://www.securitypointmedia.com.
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