Raleigh, N.C. (Aug. 31, 2015) – French/West/Vaughan (FWV), one of the nation’s leading independently held public relations, advertising and digital marketing agencies, has been selected by growing technology integration company K4Connect to provide public relations support for its debut smart technology platform, K4Community.
K4Community, designed specifically for senior living communities and their residents, transforms the individual residences in the community into smart homes that respond to residents’ needs and preferences. Users can lower their room temperatures, turn on the lights and video chat with family members across the country with one simple touch. K4Community integrates an unlimited number of Internet-enabled devices and applications into a single, easy-to-use system.
Scott Moody, CEO of K4Connect, is a seasoned entrepreneur and well-known tech visionary. Moody previously co-founded AuthenTec, the company that developed the Touch ID technology used in Apple iPhones. AuthenTec was acquired for $356 million in 2012, making it the only publicly traded company to be acquired by Apple.
“K4Community’s cutting-edge technology, coupled with Scott Moody’s entrepreneurial expertise, will transform the senior living experience as we know it today,” said FWV Chairman and CEO Rick French. “This new approach improves life for elderly citizens and their families, and enables staff to deliver more efficient and effective care.”
FWV will leverage its public relations capabilities to grow K4Community’s name recognition among senior living executives and establish K4Connect as a recognized brand in the startup community and tech industry. To launch K4Community from the ground-up, FWV is providing strategic brand and product positioning, as well as media relations and thought leadership campaign activation.
“Senior living is a rapidly growing, but underserved market,” said Moody. “FWV’s extensive experience representing top business-to-business brands makes it the ideal partner to help us get K4Community in front of senior living executives and leaders across the country.”
K4Community is available to both new and existing senior living communities.
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa. National, international and local clients represented by the agency include ABB, Community Care of North Carolina, Concord Hospitality, Eller Capital Partners, International Gemological Institute and Saft Batteries. FWV is a partner in IPREX, the $200 million network of communication agencies, with 1,500 staff and 100 offices worldwide. For more information, please visit www.fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Pinterest or Instagram.
K4Connect is a technology integration company based in Raleigh, North Carolina. K4Connect’s products connect any number disparate devices, systems and applications under one single platform to make your life easier, simpler and healthier. For more information, please visit www.k4connect.com.
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