Leader in foodservice film, foil and baking parchment dispensers looks to expand market dominance to professional kitchens across America
RALEIGH, N.C. (May 6, 2019) – Wrapmaster has selected French/West/Vaughan (FWV), one of the nation’s leading independent public relations, advertising and digital marketing agencies, to provide public relations support for its official launch in the United States. Trusted by professional chefs around the world for over 20 years, Wrapmaster film, foil and parchment dispensers are designed to meet the needs of professional kitchens ranging from large-scale, high-volume restaurants to mobile food operations.
FWV will provide public relations support for the launch, which will officially take place at the 100th edition of the National Restaurant Association show in May 2019. Wrapmaster’s FDA compliant dispensers are recommended by food safety professionals and are designed to help professional kitchens run safely, hygienically and efficiently while reducing the risk of cross-contamination.
“Entering the U.S. market is a massive step forward for Wrapmaster and French West Vaughan is the ideal partner to help us capitalize on the opportunity provided by the country’s over 1 million restaurants and professional kitchens,” said Karl Watson, sales director for Wrapmaster North America. “You only get to launch once so it was important that we select a proven partner we could trust.”
No piece of kitchen equipment is more widely used in professional kitchens than foodservice film and foil. Wrapmaster is the professional chef’s green choice for successfully managing waste, helping chefs meet sustainability targets by minimizing the waste associated with using foodservice film and foil, including the packaging associated with traditional cardboard cutter boxes.
“The restaurant and professional kitchen industry is an incredibly complex environment,” said Natalie Best, FWV Principal & COO. “It’s an arena with a relatively small number of key decisionmakers so reaching the right people can be difficult but incredibly rewarding when done effectively as we have seen many times in the past. We’re thrilled that a such a dominant global brand has selected us help in this mission.”
Wrapmaster is owned by Cofresco Foodservice and will operate in the U.S. as a division of Melitta USA, Inc based in Clearwater, Florida.
Cofresco Foodservice is an award-winning market leader in manufacturing and supplying branded foodservice film, foil and baking parchment to the Foodservice sector. Cofresco Foodservice are brand owners of the professional dispensing brand Wrapmaster and market leaders in the U.K with over 40 years of experience in the Foodservice industry. Growing rapidly within Europe, and expanding globally through the Wrapmaster brand, Cofresco Foodservice has a wealth of international experience in the Foodservice sector and operates in the U.S. as a division of Melitta USA, Inc based in Clearwater, Florida. For more information, visit www.wrapmaster.global andwww.cofrescofoodservice.com.
Cofresco Foodservice is owned by Cofresco Frischhalteprodukte GmbH & Co. KG, a subsidiary company of Melitta GmbH Group. As an internationally operating group of companies, Melitta is well known global brand. Its key areas of business are the development, manufacture and sale of brand-name products for coffee consumption, storage and preparation of food stuffs, and household cleaning.
French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa. National, international and local clients represented by the agency include Wrangler, ABB, Proximo, Melitta, Bassett Furniture, Volvo Trucks North America, the V Foundation for Cancer Research, Moe’s Southwest Grill and the N.C. Department of Transportation. Owned or affiliated companies include fashion and lifestyle PR firm AMP3 (New York City), pet and veterinary PR practice FWV Fetching and feature film development imprint Prix Productions. FWV is a partner in IPREX, a $380 million network of communication agencies with 1,600 staff and 110 offices worldwide. For more information, please visit www.fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Pinterest or Instagram.