FWV ANNOUNCES EXECUTIVE HIRES IN MEDIA AND INFLUENCER MARKETING

RALEIGH, N.C. (Nov. 27, 2017)French/West/Vaughan (FWV) one of the nation’s largest independently-owned public relations, advertising and digital marketing agencies, today announced two new senior-level hires in its Raleigh headquarters.

Kristen Lueck has been hired as Director, Influencer Marketing, working with FWV consumer brand clients including VF Jeanswear (Wrangler, Lee), Pendleton Whisky, Deutsch Family Wine & Spirits and others. A graduate of Elon University, Lueck comes to FWV from Golin in Chicago, where she was a senior manager overseeing cross functional teams responsible for driving content and engagement for 17 different brands within the McDonald’s, ConAgra, Unilever and Johnson & Johnson account groups. She played a leading role in developing the McDonald’s Brand Newsroom, a strategic unit dedicated to multi-channel influencer and social engagement, leveraging relationships with celebrities, media and consumers. Prior to Golin, Lueck spent three years at Hunter PR in New York City.

Nothailah Meehan has joined FWV as Media Director, overseeing paid media strategy, planning and buying. Meehan was previously with the Raleigh office of Ketchum South (formerly Capstrat), where she served as media supervisor. She will direct media initiatives for all paid advertising programs, including the North Carolina Department of Transportation awareness and highway safety initiatives NC Rail, “Click It or Ticket” and “Booze It and Lose It.” Meehan is a 12-year industry veteran with extensive experience in retail, healthcare, finance, travel, entertainment, utilities and higher education. Prior to Ketchum South, she held media positions at New Jersey-based agencies JL360 and Grafica Group, and News America Marketing in New York City. Meehan is a graduate of State University of New York – Oneonta.

“We are excited to have exceptional talent like Kristen and Nothaila joining FWV,” said agency Chairman & CEO Rick French. “They both provide us with proven industry expertise in critically important practice areas which continue to expand as we grow both locally and nationally.” 

In addition, FWV has announced the promotions of Abigail Quesinberry, Director – Social Media; Clay Hanback, Account Supervisor; Rachel Hollar, Account Supervisor; Elizabeth Lubben, Senior Account Executive; Morgan Doughtery, Account Executive; and Colleen Ridder, Assistant Account Executive.

FWV now employs more than 100 public relations, public affairs, social media, advertising and digital marketing experts among its Raleigh, New York City, Los Angeles and Tampa offices.

 

About French/West/Vaughan

French/West/Vaughan (FWV) is one of the nation’s leading public relations, public affairs, advertising and digital media agencies, with offices in Raleigh, New York City, Los Angeles and Tampa. National, international and local clients represented by the agency include Wrangler, ABB, Hood River Distillers, Melitta, NATHAN, Fleet Feet, Asheville Savings Bank, Paralyzed Veterans of America and Moe’s Southwest Grill. FWV is a partner in IPREX, the $200 million network of communication agencies, with 1,500 staff and 100 offices worldwide. For more information, please visit www.fwv-us.com or follow us on Facebook, Twitter, LinkedIn, Pinterest or Instagram

 

Media Contact: Charles Upchurch; cupchurch@fwv-us.com  919-277-1175

Nov, 28, 2017

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