‘Uncategorized’

FRENCH/WEST/VAUGHAN ACQUIRES FETCHING COMMUNICATIONS TO LAUNCH PET & VETERINARY MARKETING DIVISION

Acquisition Includes News Distribution Platform PetPR.com French/West/Vaughan (FWV) one of the nation’s largest independently-owned public relations, advertising and digital marketing agencies, today announced the acquisition of Fetching Communications, a leading pet and veterinary PR and marketing firm based in Tampa, Fla. Widely recognized as a marketing innovator in the pet-related consumer products and pet care […] Read more

Jan, 10, 2017

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Rick French on Attracting and Retaining Top Talent

FWV Chairman and CEO Rick French shares leadership advice and best practices that have helped FWV grow into a national firm during his interview with Ken Jacobs, principal of Jacobs Communications Consulting and Jacobs Executive Coaching. This post first appeared on PRSA.org. Your agency has achieved substantial growth in recent years. What in your leadership style […] Read more

Jan, 04, 2017

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FRENCH/WEST/VAUGHAN HITS TRIPLE WITH THREE AGENCY-OF-THE-YEAR HONORS AT 2016 BULLDOG “STARS OF PR” AWARDS

Agency Wraps 2016 with Total of Four AOY Awards NEW YORK (Dec. 22, 2016) – French/West/Vaughan (FWV) one of the nation’s largest independently-owned public relations, advertising and digital marketing agencies, has added three Agency of the Year honors to an impressive string of national accolades earned in 2016. Bulldog Reporter, publisher of the Daily ’Dog, […] Read more

Dec, 22, 2016

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FWV TAPS VETERAN CREATIVE DIRECTOR AMONG NEW HIRES

RALEIGH, N.C. (Oct. 20, 2016) – French/West/Vaughan, the Holmes Report’s 2016 North American Consumer Agency of the Year and a finalist for the 2016 SABRE Awards Global Consumer Agency of the Year, today announced five new hires and four staff promotions in its Raleigh headquarters office. Dean Logan, a 25-year agency veteran and alumnus of […] Read more

Oct, 20, 2016

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FWV Selected by Teen Cancer America as Pro Bono Marketing Partner

Agency to Support The Who’s Non-Profit Mission French West Vaughan (FWV), one of the nation’s largest independently-owned public relations, advertising and digital marketing agencies, today announced a pro bono partnership with Teen Cancer America (TCA), the national non-profit founded by rock ‘n’ roll icons Roger Daltrey and Pete Townshend of The Who. FWV will provide […] Read more

There’s Only 1 Way, 2 Say FWV is 4-Time Finalist for Consumer Agency of the Year (Through Song, of Course)

It’s as easy as 1, 2, 3, 4 FWV, which just earned its fourth nod as a national consumer agency of the year finalist. This recognition is the direct result of the agency’s ability to innovate, especially in the area of content creation and integration. Like in music, and song lyrics, and videos. Or even […] Read more

High Gravity Adventures in Blowing Rock, N.C. Selects French/West/Vaughan as Marketing Agency

Agency adds aerial adventure park to roster of travel and tourism clients RALEIGH, N.C. (March 2, 2016) – French/West/Vaughan (FWV), one of the nation’s leading independently held public relations, advertising and digital marketing agencies, has been selected by the aerial adventure park High Gravity Adventures as its marketing agency. This addition to FWV’s Travel & […] Read more

Mar, 02, 2016

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French/West/Vaughan Triumphs at American Advertising Awards

French/West/Vaughan (FWV), the Southeast’s most highly decorated independently held advertising, public relations and digital marketing agency, added to its already lengthy list of superlatives by winning 18 American Advertising (Addy) Awards at the 2016 Triangle Advertising Federation Gala. With more than 40,000 entries every year, the American Advertising Awards is the industry’s largest and most […] Read more

Feb, 22, 2016

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FRENCH/WEST/VAUGHAN ANNOUNCES NEW HIRES AND PROMOTIONS

Agency Welcomes Carol Lewis, Vice President – Media Director RALEIGH, N.C. (Dec. 2, 2015)  –  French/West/Vaughan (FWV), one of the nation’s leading independently held public relations, advertising and digital marketing agencies, today announced eight new hires and eight promotions. The agency welcomes Carol Lewis as vice president – media director. Lewis’ 30-year career has been devoted […] Read more

Dec, 02, 2015

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Pinterest: A Vehicle for Views in the B2B Space

Pinterest, once the ultimate guide for fashion trends and easy recipes, has transformed into a unique social space that allows companies to develop and maintain relationships with their customers. Business-to-business (B2B) companies that may have shied away from this highly visual and consumer-focused social medium should reconsider – creating and maintaining a Pinterest presence can […] Read more

Nov, 10, 2015

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